These are the social media marketing Vancouver rankings for various social media agencies in Vancouver, BC using publicly available Twitter data.
If you are interested in comparing Vancouver social media marketing agencies we’ll save you the time.
This post has been updated to reflect new Twitter data as of April 19, 2018. These rankings are based on Twitter metrics published on the primary pages of each Vancouver social media agency listed.
With 52,400 tweets and 20,658 followers, Sky Alphabet Social Media is the leading social media marketing agency in Vancouver, BC.
Sky Alphabet Social Media Vancouver edged out Canada’s largest advertising agency — Cossette — which was second with 16.7K followers.
The rankings are derived from publicly-available data published on the Twitter pages of various social media marketing Vancouver agencies on April 19, 2018.
The comparison of social media marketing Vancouver agencies continues below, including the ranking tables comparing the agencies by number of followers, tweets and Twitter account age.
This version includes a new data point: account age. For information about our social media consulting and management services please contact us.
Vancouver Social Media Marketing Agencies by Tweet Frequency
The number of Tweets a social media account publishes on an average day is a strong signal of the account’s quality.
As a complementary metric to the number of followers, the aggregate number of Tweets published by a social media agency’s Twitter account is a sign of how seriously the agency takes Twitter. Personal accounts of agency employees and owners have not been included.
Much like Instagram, it is important to be active on Twitter every day. For this reason social media marketing agencies must tweet — at a minimum — six times per day, every day. This includes Saturday and Sunday.
A social media marketing agency that does not tweet during the weekend might have a difficult time addressing Twitter audiences that are “always on”, including the weekends and holidays. Customer support issues and opportunities cannot be left until after the weekend.
Measured by the number of Tweets, Sky Alphabet Social Media is the leading Vancouver social media marketing agency.
Canada’s largest advertising agency, Cossette, is ranked second. The results do not factor in account age. Cossette’s Twitter account is 9.3 years old. Sky Alphabet’s account is 2.7 years old.
How to read this chart: As of April 19, 2018, Sky Alphabet had tweeted 51,400 times from the @skyalphabet Twitter account.
There is no lack of “tweetable content”. Agencies that are not comfortable with tweeting often are most likely oriented to Facebook where the ideal post frequency is twice a day. A low frequency account has been shown to have low correlated growth; an account that Tweets often grows more quickly. The same is true of Instagram.
Comparing Vancouver Social Media Marketing Agencies by Audience
The number of followers a social media marketing agency has is useful to assessing its capabilities. Because Twitter is the dominant social platform for public companies, the number of Twitter followers when compared to the age of the account is a useful metric to compare the relative capabilities of the Vancouver social media agencies.
The ability to grow an audience is an essential service offered by social media marketing agencies. Few agencies would ever develop a content strategy designed to tweet to an audience of 100 unless that audience was very targeted.
The strategy of tweeting to low numbers occurs with creative agencies that are not immersed in social media. Experienced social media marketing agencies place an emphasis on audience growth.
A professional social media marketing firm will offer audience development as its core activity. Audience development activities generally represent as much as 50% of the billable hours if the client’s audience has not yet reached an acceptable level.
Social media agencies that possess a large Twitter following have a demonstrated expertise with audience development activities.
According to the data analyzed for this article, Sky Alphabet Social Media Inc. is the leading Vancouver social media firm as measured by followers.
Cossette is a close second. The data captured on April 19, 2018 is summarized in the table below.
How to read this chart: As of April 19, 2018, Sky Alphabet Social Media Vancouver had 20,658 Twitter followers.
Comparing Vancouver Social Media Marketing Agencies by Account Age
How old are some of the Twitter accounts of the various Vancouver social media agencies?
Sky Alphabet Social Media is the newest kid on the block with a Twitter account that is less than three years old. Legendary Social Media is also below the median age, at 3.7 years.
Cossette has the most mature Twitter account with a Twitter account more than nine years old.
Considerations When Hiring a Social Media Marketing Agency
1. Twitter is the preferred social platform for investor-financed businesses. Social media has disrupted the traditional mechanism of disseminating corporate news.
For many companies, issuing a press release is no longer efficient. Consolidation across the industry (i.e. Nasdaq’s acquisition of MarketWired) have driven up costs, creating major concern at smaller publicly-traded companies in Canada.
The question is: what’s the best way to get the message out? The answer is social media. And more specifically, Twitter.
Companies that utilize Twitter and other social platforms have a material communications advantage over those who do not.
For many public companies, Twitter is fast-becoming critical to success. New research from Pew shows that 74% of Twitter users get their news from that platform. Facebook puts up similar numbers.
Twitter users are loyal to Twitter. They are also, on average, higher educated and are more likely to own equity securities.
In the same way that business-to-consumer brands (Lululemon, Ben & Jerry’s Ice Cream) rely on Facebook, public companies known only to investors are becoming more reliant on Twitter. Or should be. If Facebook is for family, Twitter is for business. Combining Twitter with other platforms such as LinkedIn, Instagram and Facebook has been shown to deliver solid results.
To quote Jhennifer Phabiliano, all the important people are on Twitter. This means investors, venture capitalists, senior executives, coders, architects, real estate developers and journalists are using Twitter every day.
Using Twitter to Improve Valuation
Twitter provides businesses and brands with an opportunity to communicate with the world. Regular daily tweeting drives improved awareness and the perception that the business or brand is an organization that communicates well.
Investor-financed brands, businesses and management teams that communicate regularly with external audiences using Twitter often receive a larger share of attention and may be valued at a premium relative to related peers that do not.
Examples of investor-financed businesses include those competing and trading in the high technology, real estate, mining, clean energy, retail investment brokerage and financial technology (fintech) sectors.
Coming soon: Why is your PR firm doing your social media?