FAQs

How long does it take to start Tweeting?

We can start tweeting from your account within a few hours of receiving executed contracts. The contracts are provided upon request at the time the proposal is sent. We have seen turnarounds in less than 24 hours. For referral business that demands a crisis response (ie short seller attacks), we start Tweeting within 15 minutes.

What's included?

We manage as many social media accounts as you retain us to manage on your behalf. This includes Twitter, LinkedIn, Reddit, Facebook, Instagram, and StockTwits. There are are other "alternative" social platforms that are also available including InvestorsHub (iHub), Yahoo Finance, CEO.ca, and SeekingAlpha.

What does "social media management" mean?

When we "manage" social media accounts, that means we take full responsibility for what happens in, on, and around the accounts that we have been retained to manage. This means that we are responsible for creating and posting content in a timely manner; that we are responsible for monitoring the performance and other benchmarks of the account(s), and that we are responsible for identifying and responding to threats, including false rumours and baseless attacks. As part of our social media management function, we also define and execute social media strategy as applicable with other members of the working group, which may include PR, IR or Investment Banking teams as applicable and as defined under our contract. Read more.

Do you guarantee success?

There are no guarantees. Any social media agency or digital marketing vendor making promises about share price or volume gains should, in our opinion, be avoided. Although such gains may be likely or even highly likely, there are too many external factors for it to be appropriate to state such claims. We execute social media strategies with a view to creating long-term value, and are focused on building and attracting an audience over time. On average, this can take three to six months or longer. It all depends.

What else do I need to know?

There are many digital marketing vendors that we will not partner with. These are vendors that we consider to be "toxic" because they have accepted shares as payment and are still involved with the company although they provide limited to no current value. We avoid these companies like the plague and you should, too.