Corporate Social Media Strategy

Why does every public company need a corporate social media strategy? Social media provides public companies with the most valuable component of corporate value creation: an open, global and highly creative channel to tell a story to a vast and available investing public. There are thousands of public companies. Social media offers open access to a huge audience of investors — both retail and institutional. More importantly, social media provides public companies a proven and reliable way to communicate their value drivers and differentiation. The four most important questions you need to ask: Is every piece of material information about … Continue reading Corporate Social Media Strategy