Effective social media strategy

How can you guarantee effective social media strategy? For many businesses, social media is becoming the cornerstone of digital marketing programs. As budgets shift from traditional digital marketing platform to social media, effective social media strategy is necessary to deliver the results CMOs and chief digital officers (CDOs) demand. What’s the primary reason social media is becoming the centrepiece of digital marketing strategies? Brands own their audience. For companies feeling the heat to do more with social media, this article lays out the keys aspects of a social media plan. Whether you decide to outsource your social media or grow your own department, there are many factors relating to social media strategy and planning to consider. At the end of … Continue reading Effective social media strategy