How to make Buffer loop endlessly.

Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t.

If you haven’t heard of IFTTT, we’ll give you a minute. Now go put your big girl pants on.



IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter!

My colleagues are saying right now “are you crazy? Why are you giving away one of the best kept secrets in the business?”

And to them I say:

You’re right. Making Buffer loop so that it posts endlessly while you go on an extended vacation is one of the best kept secrets in social media.

This is so secret that 99% of the people who use Twitter don’t know about it.

This is so secret that some people pay Meet Edgar a lot of money to keep their feed full or recycled “evergreen” posts. Now you don’t.

See for yourself. See what turns up when you search “endless buffer” or some variant of your own choosing:

  • “Making your own Meet Edgar” (Meet Edgar is a product that recycles your posts so that you are always tweeting)
  • “How to loop Buffer”
  • “How to loop Hootsuite”
  • “How to post endlessly while you go on vacation.”

Anyway you get the point. You won’t find a lot out there on this well kept social media secret. Twitter will not like if you abuse this FYI so don’t go posting stupid things on repeat.

What I’m about to show you is the #1 Buffer hack in the world. I don’t even think Buffer has this on a blog.

Send me an email if they do (

Why would anyone want to Tweet endlessly?

There are four good reasons.

First and foremost: audience development.

If you’re serious about social, you have to tweet while you sleep. The downside is that you’ll never get a blue checkmark from Twitter if you’re tweeting 24/7, but most of us have given up on that checkmark anyway. Let’s just say Twitter won’t be getting invited to any dinner parties!

If you Tweet throughout the entire day, you will attract far more people than if you only Tweeted when you are physically around to do it.

Since the average post only lasts 18 minutes before it disappears in the feed of your online followers, tweeting often isn’t only normal, it’s a must.

A lot of non-Twitter people don’t understand that. Instagrammers totally get it. Instagram and Twitter are a great combo. It would be nice if you could Tweet the actual Instagram picture instead of resorting to a screenshot, but hey Instagram is owned by the Dark Side so it’s not a surprise.

Second: Maximize your reach

People are on Twitter when you are not on Twitter. A lot of people! You want a chance to reach those people. You can only reach those people if your tweet is tweeted when they are online. So the only way to truly maximize your reach is to Tweet all day and optimize your tweets for the times when people are online. You can use or Tweriod to find out when your followers are online.

Third: Impressions

Trust me when I tell you that if you develop your audience and then you start tweeting often that you will find that your audience starts to grow on its own. When this starts to happen you get a little tingle and that tingle is related to impression addiction.

Seriously, your amygdala is linked to the analytics in your Twitter account that releases oxytocin every time you generate 100,000 impressions in a week.

To check to see how far off you are from becoming an impressions addict, go to Analytics in the Twitter settings menu. It will tell you how many impressions you generated relative to the last 28 day period.

How to loop Buffer 

how to loop buffer using ifttt

This is it, folks.

You just hit the big leagues. Congratulations.

Now, I would strongly recommend that if you are using a free version of Buffer that you change up your 10 tweets every day and that you tweet no more than 4 times a day and that every tweet is different.

To recap: Loop Buffer using IFTTT. It’s free.

Make sure your 10 tweets are rock solid. Make sure you change them every day so they don’t repeat. Unless, of course, you fork over the well-worth-it $9 to Buffer and get 100 Tweets instead of the free 10 they give you.

Welcome to Twitter stardom. You can now take a vacation.



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Interview with Sam Hurley: the King of Twitter

Comparing the Vancouver social media agencies

Coming soon: Why is your PR firm doing your social media?

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