We have enhanced digital marketing capabilities that are sufficient for most public companies and medium-sized businesses. The principal of our firm, Steve Yanor, has extensive experience working to establish global brands through digital initiatives.
Clients often augment social campaigns with additional digital components. An example would include a Spotify campaign add-on to an ongoing social media awareness effort. We also offer out-of-home (digital billboards), parkade advertising, YouTube, AdWords (search marketing, PPC/CPC) and many other alternatives as dictated by the social media marketing (SMM) plan.
One of our most popular offerings is programmatic advertising. We use a real-time bidding (RTB) platform operated by one of Canada’s most experienced trading partners to execute digital campaigns across the creative range. We have the ability to place display, digital video and targeted programmatic audio (i.e. Spotify) campaigns at the industry’s best prices. Programmatic advertising is an ideal solution for marketers because it is brand-safe, auditable and delivers a high quality audience at rates that compare favourably against agency direct bookings.
Spot TV Advertising
From time to time it makes sense to purchase traditional television spots (:10’s or :30’s) combined with a digital video buy executed across social and/or Google’s video network. In 2017, Nielsen conducted a study that suggested Twitter was an effective complement to a television ad campaign. Depending on the campaign purpose and budget, reaching a target audience at multiple depths often produces desirable results such as brand likeability, recall and conversion. For those with the budgets, TV lends an important aura of credibility.
We have several digital out-of-home products including elevator advertising (in Edmonton and Vancouver), transit shelter advertising and billboards.
Search Marketing and Retargeting
We execute search marketing campaigns for call-only and other Google campaign types (video, display, text only, shopping). We are huge fans of call-only ads (you only pay for the phone call) and other strategies that put your brand and message in front of searchers at the lowest possible price.
We offer traditional Search Engine Optimization (SEO) for client websites, landing pages and campaigns. SEO is a crucially important aspect of any web property — especially new sites that have not yet been crawled — but SEO becomes exceptionally effective when combined with social media. We offer a standalone service called “Social SEO” that delivers the best of both worlds in one offer.
Talk about out relationship and access to second and third-party data through our DMP and Adobe. (and its efficacy with building campaign models and messaging –sy)
Your list or ours? Email is one of the most effective forms of digital marketing but it’s important to have a good list and to approach it with caution. We integrate social media marketing with email to ensure that your prospects not only feel important but well informed.
We use Google Analytics, Twitter analytics and Google Tag manager to track attribution, audiences and campaign performance across social and digital platforms. In general, we expect to see half of new user traffic to our client websites to originate from Twitter, and that traffic itself increases by a significant amount (in some cases from zero to hundreds or thousands of unique visitors per month). Of course the results vary by campaign objective and industry.