We handle the social media management requirements for brands, personalities and companies of all sizes.
Tweets don’t write themselves.
In the past eighteen months we’ve written more than 55,000 social media posts.
We’re always writing posts.
Sky Alphabet ranked #1 for the number of Twitter posts, ahead of Canada’s largest advertising agency.
Anyone employed as a social media professional knows this: social media doesn’t sleep. There’s not a lot of free time for anything but social media. Social media management is a full-time job – and then some.
That’s because there is always another Tweet to send or DM to answer or person to like or article to write or report to run. That’s why social media management is a core activity at our agency. We show up every single day — seven days a week — to ensure that your customers are delighted. It’s a lot more work than you might expect.
But it’s what we do. We show up on your behalf each and every day, making things great. Handling your social media marketing like you wish you had time for. We manage the full range of issues: everything from disgruntled customers to short sellers to fans. Who doesn’t love new fans!
Sometimes we catch problems. Big problems. Like this one recently for AcuityAds (not a client). Seems like some nefarious actor wanted to screw up their business by impersonating one of Canada’s leading adtech firms. What if this had remained unchecked?
The fact is, shenanigans are always happening on social media. It’s a fact of life we know how to deal with.
We show up every day, 365 days a year
We work 365 days a year to ensure that your social media management is best in class. We respond and answer tweets, post great content, and chime in on things that people would expect us to chime in on. But we’re also there to defend your brand and participate in relevant conversations. Sometimes we wait for opportunities. Other times we ignore them. Silence is usually the best policy but that doesn’t mean we’re not monitoring what’s happening.
The list of possible things we could engage with every day is as long as it is wide.
Regardless of the perimeter that dictates what we choose to weigh in on (or not), the fact is social media is a long way off from chatbots taking over. Sure they have a role on Facebook. But in most cases the decisions to be made are not one that automated software can make (ie a fake account in the name of the brand has been opened). At least not yet.
Our approach to social media management cannot be automated
Sure, we automate a lot of stuff. But the things we automate are meant to be automated. Like the post that happens every Wednesday at 3pm PST to remind people that “Wheel of Fortune” will be airing an hour from now on the East coast.
Many of our clients like to dip into Instagram and LinkedIn with their own content from time to time but leave the Twitter to us. We give open access so that multiple people have access, so that if something is happening live at your restaurant (Drake walks in!) it can be posted then and there.
Our approach enables authorized people (VP Marketing, CEO, IRO) to participate directly in the social media channel they are most comfortable with while overcoming social media’s most challenging aspect: what do we post every day?
Social media is an exceptional companion to real-life sales because social media is at the core of the customer journey.
If you are interested in being a top performer on social media and could use a hand, we’re a good and reliable agency to consider.
Need a good reason to shift your marketing budgets into social media? How about this statistic:
Coming soon: Why is your PR firm still doing your social media?