We handle the social media management requirements for brands, personalities and companies of all sizes.

Tweets don’t write themselves.

So far in 2017, we’ve written more than 40,000 posts. We’re always writing posts.

Sky Alphabet ranked #1 for the number of Twitter posts, ahead of Canada’s largest advertising agency.

Anyone employed as a social media professional knows this: Social media doesn’t sleep. There’s not a lot of free time for anything but social media. Social media management is a full-time job – and then some.

That’s because there is always another Tweet to send or DM to answer or person to like or article to write or report to run. That’s why social media management is one of the core activities at our agency. We show up every single day to ensure that your customers are delighted. It’s a lot more work than outsiders might expect.

But it’s what we do. We show up on your behalf each and every day, seven days a week. We manage a wide range of issues, from disgruntled customers to to short sellers to fans. Fans are easy!

Sometimes we catch problems. Big problems. Like this one recently for AcuityAds. Seems like some nefarious actor wanted to screw up their business by impersonating one of Canada’s leading adtech firms. What if this had remained unchecked?

Social media management involves aspects that are unexpected such as this one involving someone impersonating AcuityAds on Twitter
We noticed someone was impersonating Acuity Ads with a fake Twitter account. Boo!

We Show Up Every Day

We work 365 days a year to ensure that your social media management is best in class. We respond and answer tweets, post great content, and chime in on things that people would expect us to chime in on. But we’re also there to defend your brand and participate in relevant conversations. Sometimes we wait for opportunities. Other times we ignore them. Silence is usually the best polic but that doesn’t mean we’re not monitoring what’s happening.

The list of possible things we could engage with every day is as long as it is wide.

Regardless of the perimeter that dictates what we choose to weigh in on (or not), the fact is social media is a long way off from chatbot taking over. They have a role. But there are decisions to be made (a fake account has been opened) that no automated software is ready to make. At least not yet.

There is no replacement for humans for social media management.

Sure, we automate a lot of stuff. But the things we automate are meant to be automated. Like the post that happens every Wednesday at 3pm PST to remind people that “House of Cards” will be airing an hour from now on the East coast.

Many of our clients will handle their Instagram or LinkedIn account but leave the Twitter to us. This approach enables them to participate directly in the channel they are most comfortable with but still maintain the platform they find the most challenging. Social is an exceptional companion to real-life sales because social media is at the core of the customer journey.

Social media management involves advanced planning of creative content for later release
This is a typical account we manage. You can see 81 posts loaded up. This will last a week.

Look, we’re not going to sell you. It’s not our style. What we will tell you is that if you’re looking for the best social media management at a reasonable price, we’re a great agency to consider.

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Coming soon: Why is your PR firm still doing your social media?

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