Social Media for Public Companies

What does it cost to acquire an investor? Every public company has expenses associated with attracting — and keeping — investors. Social media represents the lowest cost channel to attract and engage a variety of capital market participants, including investors. But there are other opportunities. Access to tens of millions of individual investors buying stocks on phones. Additional volume from quants and trading algorithms. and increased awareness and the ability to showcase your story. For many reasons, you may wonder why you didn’t push to make the move to social earlier. And thankfully, you have found the corporate Twitter masters. … Continue reading Social Media for Public Companies