Finally: a Social Media Agency That Also Does SEO.

What a combo, right?

We combine social media and SEO (Search Engine Optimization) to improve your search results.

If you’re like us, you lose sleep over your search results. Search results are important! But what if your rankings slide because of an algorithm update? What if you’re not showing up in search results? We can help.

There are many SEO companies in Vancouver. But we’re one of the only agencies to offer both social media and SEO. Social SEO is one of the most effective ways to increase visibility and traffic generated by people using search engines inside social media apps.

In a landmark study involving 26 million social media shares, the top four ranking positions on Google are the ones with the most Facebook and Google+ activity.

top 4 google rankings linked to high number of social media posts on Google+ and Facebook

But social SEO isn’t just about people searching within apps. It’s also about coding web properties and assets with SEO-friendly tags that make the search engines happy. And we like to make search engines happy.

A fascinating study by QuickSprout correlated social media activity with search engine rankings.

Considering that at least 55% of clicks (some studies say it’s more like 90%) happen on the first page of search results, anything you can do to move to page one is a priority.

 

Google Rankings by number of social media shares

Social SEO is a Great Way to Improve Your Search Results.

The combination of social media with SEO (Search Engine Optimization) works so well because Google’s algorithm attributes value to schema markup and new content that is derived or includes social media sources. For example, driving traffic to a website from a Twitter or LinkedIn profile can include an embedded reference (schema) not visible to the user, but visible to search engines.

Who uses search engines in social media apps? Everyone who uses social media, or about 2/3rds of the population. Some age groups use multiple social media apps. Everyone who uses social media searches for something, and an increasing number of people are relying on social media their first search action — ahead or before Google. If they don’t find what they want on social, only then do social media searchers resort to Google.

In Vancouver we are pioneers of social SEO. Because we have seen the results first-hand, we view social SEO as the most exciting segment of digital marketing.

Social SEO is what helped us get noticed in a very competitive field. We compete against traditional marketing agencies. Some of our competitors have been around longer and spend a lot more than we do. But because we are a “pure” social media firm, we view social media as our competitive advantage. But it’s SEO that makes the phone ring. You have to be on page one, right?

If you’re like us, you believe great service at a fair price is a winning formula. The thing is, it’s not very useful if no one knows about you. That’s where social SEO comes in. It is an effective, low cost way to spread the word. That’s because when social media is linked to web properties (articles, websites, lists, presentations) it informs Google to “follow the links.” As a Vancouver SEO company, we know how to combine social media with SEO so that your search results improve quickly.

Here’s how it works: SEO code points Google to your social media. This educates Google about what it is you do, and adds to Google’s database about your brand and the search term(s) with which you are correlated. This is why you absolutely must have a Google Plus account and a Google My Business listing.


Social SEO combines social media, digital marketing and SEO into a modern marketing hybrid.

It involves coding and keywords (SEO) and connecting social networks (social media accounts) and writing content that binds everything together.

Here’s an example using a recent case study.

Social SEO Case Study

We have a client that represents the best of the best graphic design firms in Canada. We say this not (only) because they are clients but because we worked with them on the launch of a major entertainment company and they blew the doors off.

Objectively, they are also one of the most award-winning graphic design firms in Canada. Anyway, Carter Hales Design Lab builds award-winning websites for airports and identities for brands and they are extremely good at what they do.

But being the best doesn’t necessarily translate into tons of website traffic. It should, but without social media support and social SEO, it may not.

Generating reams of new eyeballs to new portfolio items requires constant contact with the search engines. This is the foundation of traditional SEO: submitting revisions to sitemaps and revised webpages that have been optimized before they are queued for indexing by Google or Bing.

This case study is an example that many businesses will relate to.

#1: What are people searching for when they want to hire a top designer?

Most people looking for a top designer would enter “top Canadian Design firms” or “best Canadian design firms” in Google. This is what comes up:

google search for design firms canada

 

You get a lot of results that are all over the place. This is what we call a “top of the funnel” search result.

The searcher hasn’t yet narrowed their search term from “designer” to something more specific. The searcher isn’t looking for a jewellery designer. Or an SEO firm that is also a website designer (!) No.

In this case the searcher is looking for someone to handle the re-branding and launch of a new website.

These are questions that are part of the routine SEO discovery process: defining search intent, trying to figure out what people are looking for and what language they use to find it. This is also known as keyword research. Keyword research is big business!

Keyword research is as important to social media as it is to SEO

Keyword research was such a groundbreaking, business-building concept when it first emerged that it propelled Google into one of the most successful companies in the world.

That’s because small businesses were forced to actually define why customers choose them. It made small businesses focus on conveying what they do better than anyone else: why do customers search for me? That’s the SEO part. Now for the social part.


Why do customers search for me?

Ahh. Yes. Another way of asking that question is: how do customers search for me? Google is a pretty good way to find just about anything. But Google isn’t the only way.

Social SEO leverages a relatively new trend that is crucially important to anyone engaged with the business of digital marketing: phones are now the primary internet access point for a growing percentage of people. It wasn’t this way in 2016. But it’s happening now and we’re not going back in time.

This graph above was published in November 2016. One year later, the lines continue to diverge. Mobile has taken over and that’s never going to change.

The move to mobile has major ramifications. It is responsible for propelling social media and its counterpart, social SEO, to the top of the digital marketing toolbox.

Back to our case study.

Here are two screen shots for a recent article on Mark Zuckerberg. The article was recently published by Motherboard, a vertical owned by WIRED Magazine. You can’t find it using Google.

trying to find mark zuckerberg trading cards using google search

But using Twitter, you can find the article immediately.

mark zuckerberg search on motherboard

This, my friends, is the crux of why social SEO is becoming so important.

More and more content is being hosted on social media networks that are beyond the reach of search engines.

Our thesis: a consistent social presence and regular contact with Google enables the smallest firms to compete successfully against much larger competitors.

Mobile has become so important that it has also changed the nature of search.

People don’t want old search results any more.

When something “big” happens, people expect to find it on social media. They look on Facebook. They look on Twitter. And then they go from there. In fact, people spend so much time on Twitter and Facebook that 80% of time spent with mobile is spent “in-app.” So where do businesses need to be?

“In app.”

And guess what “in app” refers to? Social media apps.

—-

Now, do you remember when we started this case study by saying

“We have a client that represents the best of the best graphic design firms in Canada.”

That’s the second part of social SEO: recognizing that links matter. The link in the short paragraph above is a link to our client’s website. The words ‘best graphic design firms” is called “anchor text.” Search engines evaluate things like anchor text and links and the quality of content around them. What has happened in this case study is that our client has earned what is known as a “backlink” in the process. Google treats backlinks like gold. They are a sign of authority. If you have a backlink from Wikipedia, you will be viewed as having more authority than someone who does not.

Such terminology belongs firmly in the realm of SEO but it is also critically important when it comes to Social SEO. Why? Because the best distribution channel of all time is social media. It wasn’t always. But it is now.

When you combine technical SEO knowledge with the distribution power of social media, you have a very hot marketing approach.

Social media is the best way to disperse a message because if you play your cards right, you can disperse it over a very wide and relevant audience.

So think about links and SEO the next time you share a link on social media. It will help your visibility, awareness and search results.

More Social Media Marketing Services

 

Audience Development

Content Marketing

Paid Media Optimization

Social Media Strategy

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