As an award-winning social media agency, we’re always on the lookout for new data. In this article we’ve compiled a considerable amount of recent research to convince the boss you need more social. Oh, you’re the boss? Everyone needs more social! There should be more than enough reasons here to convince any business to try social media marketing. Allocate more of that print budget into Instagram…or at least an Instagram test… 78% say that social media is the most effective channel — 13% more than email and 37% more than SEO/SEM | via @buffer pic.twitter.com/TZM9vP5OwT — Sky Alphabet Social Media (@skyalphabet) October 3, 2018 Research shows that social media is the number one marketing channel to grow your brand – especially when combined with other marketing tactics. We’ve seen it time and again. It seems as if nothing is happening […]

After using GoDaddy for years, it became too expensive. So we started looking for a GoDaddy alternative. And we found a (really) good one: GreenGeeks. Not only did we end up saving a lot of money, but our search results improved. A lot. How to Switch From GoDaddy (For Better Search Results) Here’s the thing: if you host a website with GoDaddy or WordPress dot org, they want you to pay extra for search results. You may think that when you sign up for your cats with hats website that people will magically beat a path to your door, but it doesn’t work that way, my friend. If you’re on page 10 of the search results, your target audience has no idea where to find you, especially if you rely on customers that don’t live in your city. There are […]

Vancouver BC Social Media Agency Earns Top Prize in the “Social Media Storytelling” Category UPDATE: We won another award for Best Social Media in a Search Campaign (Sep 2020) VANCOUVER, BC – February 10, 2019 – Sky Alphabet Social Media (“Sky Alphabet”), a leading Canadian supplier of social media and digital marketing solutions for Canadian public companies and private brands, is pleased to announce that its campaign “programmatic audio” was selected as the winner in the “social media storytelling” category at the American Marketing Association’s 2018 BCAMA Marketing Excellence Awards. The award was presented at a gala in Vancouver, BC, hosted by the American Marketing Association’s BC Chapter (“BCAMA”) on February 8, 2019. Steve Yanor, Managing Director of Sky Alphabet, accepted the award. Sky Alphabet planned and executed the campaign for Western Media Group, one of Canada’s most trusted brands […]

Sky Alphabet Social Media of Vancouver BC was selected as a finalist in the Marketing Excellence Awards in the “social media storytelling” category. The awards gala takes place on February 9, 2019 in Vancouver, BC.

Hootsuite vs Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could write out hundreds of Tweets with the time and date of when you wanted each Tweet sent) but sadly those […]

We’re an award-winning social media agency in Vancouver, BC. We live 24/7 on social media, especially Twitter and Instagram. Twitter is by far the hardest of the social media platforms but is also the most rewarding because Twitter doesn’t restrict your organic reach like the dark lords at Facebook. For this reason you need an audience management product to discover accounts that you might want to follow. We test drove all of the free unfollow apps: Managefliter, Crowdfire, Tweepi, Commun.it and UnfollowSpy and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of free products dedicated to following and unfollowing people. These apps are also known as #followback apps. You will absolutely **love** […]

One of social media’s best kept secrets is how to make Buffer loop endlessly. We’re going to show you how. How to make Buffer loop endlessly. Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t. If you haven’t heard of IFTTT, we’ll give you a minute. Because you’re about to learn how to instruct Buffer to re-fill itself to you can create a Buffer loop. Ready? Cool. IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter! My colleagues are saying right now “are you crazy? Why are you giving away one of the best kept secrets in the business? Why are you showing how to make Buffer loop?” And to […]

Interview with the King of Twitter:Sam Hurley Sam Hurley @Sam___Hurley    FOLLOWERS: 129k Editor’s Note: This was our first feature blog article published on August 23, 2016. It was an interview that effectively launched a social media agency. At the time, the intersection of marketing technology and social media was just taking shape. Sam Hurley was — and still is — an excellent example of how to run social media marketing operations at scale. In this exclusive interview with Sam Hurley, the King of Twitter reveals his secrets to growing your Twitter account.  Most pro social media marketers who operate on Twitter know Sam Hurley. Many have retweeted him at one time or another. His tweets cover the range of digital marketing topics: anything from driving traffic to your blog, to SEO to making a great landing page.  As a content aggregator Mr. Hurley is without […]