Why does every public company need a corporate social media strategy? There are thousands of public companies. Social media offers open access to a huge audience of investors — both retail and instutional — but more importantly it offers public companies a proven way to differentiate themselves. Here are the three most important questions you need to ask: Is every piece of material information about the company available on social media? If not, why? Have you considered clustering your content by theme so that when people scroll through your Twitter, Facebook, LinkedIn or Instagram account they view the posts through the lens of classification? This is a great way to tell or build a storyline. Do you have a formal […]