Why does corporate social media strategy requires specialized expertise? Because it relies on experience that can be difficult to find: experience not only with disclosure regulations but with with social media itself. Sky Alphabet has both. As a contractor to public companies, we present a compelling value proposition because we are able to provide social media consulting on a wide variety of specialized topics (investor days, capital raising and IPOs, introducing new CFO or CEO, a re-focus of strategy, earnings miss). We often work on a project basis so companies can take a test drive without the commitment. For most publicly-listed companies, participating on social media has become a necessity. Failing to be present on social channels while other competitors post […]