Formulating corporate social media strategy requires specialized expertise. It requires experience that can be difficult to find: experience with social media and the various platforms (especially Twitter) and experience working within a regulated disclosure environment. Sky Alphabet has both. As a contractor to public companies, we present a compelling value proposition because we are able to provide social media consulting on a wide variety of specialized topics (investor days, capital raising and IPOs, proxy battles, new product launches, management changes, strategy re-focus, earnings announcements) without the public company taking on a long-term commitment. For most publicly-listed companies, participating on social media has become a necessity. Failing to be present on social channels while other competitors post and engage daily with shareholders […]