Social media is a great opportunity for public companies. Not only do you have a global audience, but limitless creative opportunities. The only restrictions you have are your own: how and to what extent you use social media depends on your company’s corporate social media strategy. Formulating corporate social media strategy and then executing it can be more difficult than anticipated. Not only must the social media fit in with everything else going on, it has to deliver tangible results. For Social Media to Add Value it Must: “Fit in” with the communications planning and deployment process; Be compatible with ongoing reporting activities and requirements, such as quarterly results; Complement and enhance the planned and unplanned delivery of of regular, […]