Formulating corporate social media strategy requires specialized expertise. It requires experience that can be difficult to find: experience with social media and the various platforms (especially Twitter) and experience working within a regulated disclosure environment. Sky Alphabet has both. As a contractor to public companies, we present a compelling value proposition because we are able to provide social media consulting on a wide variety of specialized topics (investor days, capital raising and IPOs, proxy battles, new product launches, management changes, strategy re-focus, earnings announcements) without the public company taking on a long-term commitment. For most publicly-listed companies, participating on social media has become a necessity. Failing to be present on social channels while other competitors post and engage daily with shareholders […]

We are a Vancouver SEO marketing and social media agency that was contacted by the nice people at Databox to contribute to an article about social media and SEO. Specifically, their question was about common SEO mistakes and misconceptions around SEO. In the spirit of sharing, we gratefully accepted Databox’s kind offer and wrote an article about the top 10 SEO mistakes. We see a lot of SEO mistakes! We recognize them because we made the same ones. With SEO you learn the hard way and it can hurt badly. Little did we know the article would feature so many other great contributions! If you get a chance, you should read the entire 6,000 word article. Your future SEO mistakes […]

Hootsuite vs Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could […]

We test drove all of the free unfollow apps: Managefliter, Crowdfire, Tweepi, Commun.it and UnfollowSpy and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of free products dedicated to following and unfollowing people. These apps are also known as #followback apps. You will absolutely **love** one of these tips. When Twitter accounts grow to around 3,000 followers, it becomes necessary to use some sort of software to manage the audience. Today we look at the most popular free versions of unfollow apps. Specifically, Tweepi, Crowdfire, Manageflitter and Unfollowspy. We test drove these […]

One of social media’s best kept secrets is how to make Buffer loop endlessly. We’re going to show you how. How to make Buffer loop endlessly. Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t. If you haven’t heard of IFTTT, we’ll give you a minute. Because you’re about to learn how to instruct Buffer to re-fill itself to you can create a Buffer loop. Ready? Cool. IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter! My colleagues are saying right now “are you crazy? Why are you giving away […]