Social media is a great opportunity for public companies. Not only do you have a huge audience, but endless creative opportunities. The only restrictions you have are your own. How you use social media depends on your company’s corporate social media strategy. Formulating corporate social media strategy and then executing it can be difficult. Not only must the social media fit in with everything else going on, it must also deliver tangible results with minimal risk. For Social Media to Add Value it Must: Be a cultural fit with the communications planning and deployment process; Be compatible with ongoing reporting activities and requirements, such as quarterly results; Complement and enhance the planned and unplanned delivery of regular, special and tactical […]

We are a Vancouver social media agency that also offers SEO. We were contacted by Databox to contribute to an article about social media and SEO. Specifically, their question was about common SEO mistakes and misconceptions around SEO. We gratefully accepted Databox’s offer and wrote an article about the top 10 SEO mistakes. This is the article. We see a lot of SEO mistakes! We recognize them because we made the same ones. With SEO you learn the hard way. If you do things incorrectly it can hurt badly and for a long time. Little did we know the article would feature so many other great contributions! If you get a chance, you should read the entire 6,000 word article. […]

Hootsuite vs Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could […]

Who are the best social media agencies in Vancouver BC? Sky Alphabet of Vancouver BC is one of the best social media agencies in Canada. We won a social media award for our work in the social media storytelling category in February 2019. Win with the social media agency Vancouver loves: Sky Alphabet Social Media. For Instagram ads, Facebook ads, Twitter promotions, audience development, content marketing and every type of social media marketing that makes Vancouver BC businesses and public companies successful. One of the best social media agencies in Canada located on the westcoast in Vancouver BC. Sky Alphabet Social Media are the social media experts that support LinkedIn, Twitter, Facebook, Instagram, Google Posts and more. Contact Sky Alphabet […]

We’re an award-winning social media agency in Vancouver, BC. We live 24/7 on social media, especially Twitter and Instagram. Twitter is by far the hardest of the social media platforms but is also the most rewarding because Twitter doesn’t restrict your organic reach like the dark lords at Facebook. For this reason you need an audience management product to discover accounts that you might want to follow. We test drove all of the free unfollow apps: Managefliter, Crowdfire, Tweepi, Commun.it and UnfollowSpy and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of […]

One of social media’s best kept secrets is how to make Buffer loop endlessly. We’re going to show you how. How to make Buffer loop endlessly. Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t. If you haven’t heard of IFTTT, we’ll give you a minute. Because you’re about to learn how to instruct Buffer to re-fill itself to you can create a Buffer loop. Ready? Cool. IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter! My colleagues are saying right now “are you crazy? Why are you giving away […]