Why does every public company need a corporate social media strategy? Social media provides public companies with the most valuable component of corporate value creation: an open, global and highly creative channel to tell a story to a vast and available investing public. There are thousands of public companies. Social media offers open access to a huge audience of investors — both retail and instutional. More importantly, it offers public companies a proven and reliable way to differentiate themselves. The four most important questions you need to ask: Is every piece of material information about the company available on social media? This is a perfect starting point. The focus of each social platform varies, but Twitter is an excellent “core” base for your story. Content developed for Twitter can be easily adapted for all other social platforms. Consider clustering content […]

SEO and social media are THE killer combo! Like burgers and fries. Like fish and chips. Wait, fries are popular! When it comes to SEO and social media, we are an agency in Vancouver BC that offers both. If you would like to check our qualifications, please refer to this comprehensive Databox article or view many of the articles we have written by access our SEO Vancouver page. We see a lot of SEO mistakes. That’s because we’ve made most of them. With SEO you learn the hard way. If you do things incorrectly it can hurt badly and for a long time. What is the most common mistake that you see when you review a company’s efforts to generate organic search traffic? Steve Yanor, Sky Alphabet Social Media (Vancouver) Organic Search is more important than ever. It is essential […]

Hootsuite vs Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could write out hundreds of Tweets with the time and date of when you wanted each Tweet sent) but sadly those […]

Social Media Vancouver is one of the most vibrant sectors of all of the digital marketing disciplines because it covers social media management and social media marketing in Vancouver, BC. Everyone wants to know who the best social media agency in Vancouver. According to the top social media marketing agencies ranked by publicly available Twitter data, it is Sky Alphabet. Who is the best social media agency in Canada? Sky Alphabet of Vancouver is one of the best social media agencies in Canada. We won a social media award for our work in the social media storytelling category in February 2019. Win with the social media agency Vancouver loves: Sky Alphabet Social Media. For Instagram ads, Facebook ads, Twitter promotions, audience development, content marketing and every type of social media marketing that makes Vancouver BC businesses and public companies successful. […]

We’re an award-winning social media agency in Vancouver, BC. We live 24/7 on social media, especially Twitter and Instagram. Twitter is by far the hardest of the social media platforms but is also the most rewarding because Twitter doesn’t restrict your organic reach like the dark lords at Facebook. For this reason you need an audience management product to discover accounts that you might want to follow. We test drove all of the free unfollow apps: Managefliter, Crowdfire, Tweepi, Commun.it and UnfollowSpy and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of free products dedicated to following and unfollowing people. These apps are also known as #followback apps. You will absolutely **love** […]

One of social media’s best kept secrets is how to make Buffer loop endlessly. We’re going to show you how. How to make Buffer loop endlessly. Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t. If you haven’t heard of IFTTT, we’ll give you a minute. Because you’re about to learn how to instruct Buffer to re-fill itself to you can create a Buffer loop. Ready? Cool. IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter! My colleagues are saying right now “are you crazy? Why are you giving away one of the best kept secrets in the business? Why are you showing how to make Buffer loop?” And to […]