More and more businesses are feeling the pressure to do something with social media. There is a lot you can do. Here’s an example of what you can do in the B2B space: read about our award-winning social media entry in the American Marketing Association’s Marketing Excellence Awards. In fact, there is so much to do with social media that it can be overwhelming. Remember: focus on your audience. Whether it’s by geographic region, behavioural segment, age or interest. Putting your audience first answers a lot of questions. If your competition is using social media and you are not, it is probably time to take the plunge. We’ll show you some of the ropes with this social media marketing guide […]