Social media marketing strategy is essential to unlocking the benefits of social media. Credible research is necessary to determine what the right social media marketing strategy is for your situation. As we’ll see here, there are numerous pieces of current research that demonstrate that social media is a prudent channel for marketing investment. As Forrester and others show, social media is starting to attract marketing spend previously allocated to SEO and other forms of digital marketing.  Why the Smart Money is Moving to Social Media Marketing 5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social media. >> Spending on LinkedIn, Twitter and Facebook marketing continues to accelerate as mobile adoption and time spent with digital increases << It makes sense to shift your marketing dollars to where […]

As an award-winning social media agency, we’re always on the lookout for new data. In this article we’ve compiled a considerable amount of recent research to convince the boss you need more social. Oh, you’re the boss? Everyone needs more social! There should be more than enough reasons here to convince any business to try social media marketing. Allocate more of that print budget into Instagram…or at least an Instagram test… 78% say that social media is the most effective channel — 13% more than email and 37% more than SEO/SEM | via @buffer pic.twitter.com/TZM9vP5OwT — Sky Alphabet Social Media (@skyalphabet) October 3, 2018 Research shows that social media is the number one marketing channel to grow your brand – especially when combined with other marketing tactics. We’ve seen it time and again. It seems as if nothing is happening […]