Why does every public company need a corporate social media strategy? Social media provides public companies with the most valuable component of corporate value creation: an open, global and highly creative channel to tell a story to a vast and available investing public. There are thousands of public companies. Social media offers open access to a huge audience of investors — both retail and instutional. More importantly, it offers public companies a proven and reliable way to differentiate themselves. The four most important questions you need to ask: Is every piece of material information about the company available on social media? This is a perfect starting point. The focus of each social platform varies, but Twitter is an excellent “core” base for your story. Content developed for Twitter can be easily adapted for all other social platforms. Consider clustering content […]
When we say this is the internet’s best guide to finding Twitter followers, we’re not kidding. We’re going to show you how to get followers every single day of the year. In this article, we’re going to explain exactly how to use the free versions of Tweepi and Unfollowspy (mainly) and give you some solid tips you can use for your entire social media career. Welcome to Sky Alphabet, an award-winning social media agency. UPDATE Feb 11 2020: Tweepi is back in action. In mid 2019, Twitter “pulled back” on its API which had the effect of killing all of the audience development products. Now that Tweepi has updated its app so that it is no longer using Twitter’s legacy API, Tweepi is back. Hooray! Follow @skyalphabet Our goal with this descriptive article is to describe in detail how to […]
Vancouver social media agency Sky Alphabet is the top Vancouver social media agency as ranked by Twitter data obtained on February 7, 2019.
More and more businesses are feeling the pressure to do something more with social media. There are endless things you can do, which is perhaps the biggest hurdle facing businesses. You have to be clear about what your goals are. Here’s an example of what you can do in the B2B space: read about our award-winning social media entry in the American Marketing Association’s Marketing Excellence Awards. In fact, there is so much to do with social media that it can be overwhelming. Remember: focus on your audience. Whether it’s by geographic region, behavioural segment, age or interest. Putting your audience first answers a lot of questions. If your competition is using social media and you are not, it is probably time to take the plunge. We’ll show you some of the ropes with this social media marketing guide for […]
SEO and social media are THE killer combo! Like burgers and fries. Like fish and chips. Wait, fries are popular! When it comes to SEO and social media, we are an agency in Vancouver BC that offers both. If you would like to check our qualifications, please refer to this comprehensive Databox article or view many of the articles we have written by access our SEO Vancouver page. We see a lot of SEO mistakes. That’s because we’ve made most of them. With SEO you learn the hard way. If you do things incorrectly it can hurt badly and for a long time. What is the most common mistake that you see when you review a company’s efforts to generate organic search traffic? Steve Yanor, Sky Alphabet Social Media (Vancouver) Organic Search is more important than ever. It is essential […]
Vancouver BC Social Media Agency Earns Top Prize in the “Social Media Storytelling” Category VANCOUVER, BC – February 10, 2019 – Sky Alphabet Social Media (“Sky Alphabet”), a leading Canadian supplier of social media and digital marketing solutions for Canadian public companies and private brands, is pleased to announce that its campaign “programmatic audio” was selected as the winner in the “social media storytelling” category at the American Marketing Association’s 2018 BCAMA Marketing Excellence Awards. The award was presented at a gala in Vancouver, BC, hosted by the American Marketing Association’s BC Chapter (“BCAMA”) on February 8, 2019. Steve Yanor, Managing Director of Sky Alphabet, accepted the award. Sky Alphabet planned and executed the campaign for Western Media Group, one of Canada’s most trusted brands of independent media solutions. The three month digital marketing campaign was executed using organic social […]
Sky Alphabet Social Media of Vancouver BC was selected as a finalist in the Marketing Excellence Awards in the “social media storytelling” category. The awards gala takes place on February 9, 2019 in Vancouver, BC.