Guaranteeing effective social media strategy is much easier if you plan well and execute better. The mindset that will really help get things done? Set out to achieve bold things with a bold strategy. Aiming for the stars requires you to consider all aspects of social media — the audience, the creative, and the measurement — but at least you’ll be prepared to execute the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is the new cornerstone of their digital marketing programs. Social media is great for:1) finding audiences and 2) engaging with those audiences. Research suggests more and more that social media platforms exert an overweight influence on […]

More and more businesses are feeling the pressure to do something with social media. There is a lot you can do. Here’s an example of what you can do in the B2B space: read about our award-winning social media entry in the American Marketing Association’s Marketing Excellence Awards. In fact, there is so much to do with social media that it can be overwhelming. Remember: focus on your audience. Whether it’s by geographic region, behavioural segment, age or interest. Putting your audience first answers a lot of questions. If your competition is using social media and you are not, it is probably time to take the plunge. We’ll show you some of the ropes with this social media marketing guide […]

Why does every public company need a corporate social media strategy? There are thousands of public companies. Social media offers open access to a huge audience of investors — both retail and instutional — but more importantly it offers public companies a proven way to differentiate themselves. Here are the three most important questions you need to ask: Is every piece of material information about the company available on social media? If not, why? Have you considered clustering your content by theme so that when people scroll through your Twitter, Facebook, LinkedIn or Instagram account they view the posts through the lens of classification? This is a great way to tell or build a storyline. Do you have a formal […]

As an award-winning social media agency, we’re always on the lookout for new data. In this article we’ve compiled a considerable amount of recent research to convince the boss you need more social. Oh, you are the boss? Everyone needs more social! There should be more than enough reasons here to convince any business to try social media marketing. Allocate more of that print budget into Instagram…or at least an Instagram test… 78% say that social media is the most effective channel — 13% more than email and 37% more than SEO/SEM | via @buffer pic.twitter.com/TZM9vP5OwT — Sky Alphabet Social Media (@skyalphabet) October 3, 2018 Research shows that social media is the number one marketing channel to grow your brand […]

Hootsuite vs Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could […]

We’re an award-winning social media agency in Vancouver, BC. We live 24/7 on social media, especially Twitter and Instagram. Twitter is by far the hardest of the social media platforms but is also the most rewarding because Twitter doesn’t restrict your organic reach like the dark lords at Facebook. For this reason you need an audience management product to discover accounts that you might want to follow. We test drove all of the free unfollow apps: Managefliter, Crowdfire, Tweepi, Commun.it and UnfollowSpy and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of […]

One of social media’s best kept secrets is how to make Buffer loop endlessly. We’re going to show you how. How to make Buffer loop endlessly. Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t. If you haven’t heard of IFTTT, we’ll give you a minute. Because you’re about to learn how to instruct Buffer to re-fill itself to you can create a Buffer loop. Ready? Cool. IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter! My colleagues are saying right now “are you crazy? Why are you giving away […]

Interview with the King of Twitter:Sam Hurley Sam Hurley @Sam___Hurley    FOLLOWERS: 129k Editor’s Note: This was our first feature blog article published on August 23, 2016. It was an interview that effectively launched a social media agency. At the time, the intersection of marketing technology and social media was just taking shape. Sam Hurley was — and still is — an excellent example of how to run social media marketing operations at scale. In this exclusive interview with Sam Hurley, the King of Twitter reveals his secrets to growing your Twitter account.  Most pro social media marketers who operate on Twitter know Sam Hurley. Many have retweeted him at one time or another. His tweets cover the range of digital marketing topics: anything from driving […]