We’ve compiled the research behind 10 reasons to try social media marketing. Research shows that social media is the number one marketing channel to grow your brand – especially when combined with other marketing tactics. We’ve seen it time and again. It seems as if nothing is happening and then – BAM! – the success hits and you never look back. We’ve compiled some of the most convincing research – from social media being used as a primary research tool to its persuasive efficacy.   Here are 10 reasons why we believe social media is a sensible investment. 1. Social Media is Cost Effective On a CPM (cost per thousand) basis, social media outperforms all other forms of media. This […]

Formulating corporate social media strategy requires specialized expertise. It requires experience that can be difficult to find: experience with social media and the various platforms (especially Twitter) and experience working within a regulated disclosure environment. Sky Alphabet has both. As a contractor to public companies, we present a compelling value proposition because we are able to provide social media consulting on a wide variety of specialized topics (investor days, capital raising and IPOs, proxy battles, new product launches, management changes, strategy re-focus, earnings announcements) without the public company taking on a long-term commitment. For most publicly-listed companies, participating on social media has become a necessity. Failing to be present on social channels while other competitors post and engage daily with shareholders […]

Guaranteeing effective social media strategy isn’t out of the question if you plan and execute well. Here are the things you need to consider when aiming for the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is becoming the cornerstone of digital marketing programs. As budgets shift from traditional digital marketing platform to social media, effective social media strategy is necessary to deliver the results executives and chief marketing officers (CMOs) demand. The primary reason social media is becoming the centrepiece of digital marketing strategies is that brands own their audience. For companies feeling the heat to do more with social media, this article lays out the keys aspects […]

More and more businesses are feeling the pressure to do something with social media. There is a lot you can do. In fact, there is so much to do with social media that it can be overwhelming. But it’s a good problem to have: build a huge community and deal with your fans on a daily basis. This is the situation modern brands face. If your competition is using social media and you are not, it is probably time to take the plunge. We’ll show you some of the ropes with this social media marketing guide for small business. Contact us if you have any questions. For newcomers and others not familiar with how to get started with social media, welcome […]

Hootsuite vs Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could […]

We test drove all of the free unfollow apps: Managefliter, Crowdfire, Tweepi, Commun.it and UnfollowSpy and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of free products dedicated to following and unfollowing people. These apps are also known as #followback apps. You will absolutely **love** one of these tips. When Twitter accounts grow to around 3,000 followers, it becomes necessary to use some sort of software to manage the audience. Today we look at the most popular free versions of unfollow apps. Specifically, Tweepi, Crowdfire, Manageflitter and Unfollowspy. We test drove these […]

One of social media’s best kept secrets is how to make Buffer loop endlessly. We’re going to show you how. How to make Buffer loop endlessly. Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t. If you haven’t heard of IFTTT, we’ll give you a minute. Because you’re about to learn how to instruct Buffer to re-fill itself to you can create a Buffer loop. Ready? Cool. IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter! My colleagues are saying right now “are you crazy? Why are you giving away […]

Interview with the King of Twitter: Sam Hurley Sam Hurley @Sam___Hurley    FOLLOWERS: 129k In this exclusive interview with Sam Hurley, the King of Twitter reveals his secrets to growing your Twitter account.  Most pro social media marketers who operate on Twitter know Sam Hurley. Many have retweeted him at one time or another. His tweets cover the range of digital marketing topics: anything from driving traffic to your blog, to SEO to making a great landing page.  As a content aggregator Mr. Hurley is without rival; you won’t find quotes from people you’ve never heard of filling Sam’s tweetstream. Nope, Sam Hurley is all about digital marketing. And that’s why hundreds of thousands switch to the world’s most active Twitter channel each and every day. Sam Hurley’s […]