Why does every public company need a corporate social media strategy? Social media provides public companies with the most valuable component of corporate value creation: an open, global and highly creative channel to tell a story to a vast and available investing public. There are thousands of public companies. Social media offers open access to a huge audience of investors — both retail and instutional. More importantly, it offers public companies a proven and reliable way to differentiate themselves. The four most important questions you need to ask: Is every piece of material information about the company available on social media? This is a perfect starting point. The focus of each social platform varies, but Twitter is an excellent “core” base for your story. Content developed for Twitter can be easily adapted for all other social platforms. Consider clustering content […]

Guaranteeing effective social media strategy is much easier if you plan well and execute better. The mindset that will really help get things done? Set out to achieve bold things with a bold strategy. Aiming for the stars requires you to consider all aspects of social media — the audience, the creative, and the measurement — but at least you’ll be prepared to execute the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is the new cornerstone of their digital marketing programs. Social media is great for:1) finding audiences and 2) engaging with those audiences. Research suggests more and more that social media platforms exert an overweight influence on purchase decisions, particularly Twitter and Instagram: This is new research. And important: Twitter is more influential than YouTube at swaying […]

More and more businesses are feeling the pressure to do something more with social media. There are endless things you can do, which is perhaps the biggest hurdle facing businesses. You have to be clear about what your goals are. Here’s an example of what you can do in the B2B space: read about our award-winning social media entry in the American Marketing Association’s Marketing Excellence Awards. In fact, there is so much to do with social media that it can be overwhelming. Remember: focus on your audience. Whether it’s by geographic region, behavioural segment, age or interest. Putting your audience first answers a lot of questions. If your competition is using social media and you are not, it is probably time to take the plunge. We’ll show you some of the ropes with this social media marketing guide for […]

Social media marketing strategy is essential to unlocking the benefits of social media. Credible research is necessary to determine what the right social media marketing strategy is for your situation. As we’ll see here, there are numerous pieces of current research that demonstrate that social media is a prudent channel for marketing investment. As Forrester and others show, social media is starting to attract marketing spend previously allocated to SEO and other forms of digital marketing.  Why the Smart Money is Moving to Social Media Marketing 5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social media. >> Spending on LinkedIn, Twitter and Facebook marketing continues to accelerate as mobile adoption and time spent with digital increases << It makes sense to shift your marketing dollars to where […]

We’re an award-winning social media agency in Vancouver, BC. We live 24/7 on social media, especially Twitter and Instagram. Twitter is by far the hardest of the social media platforms but is also the most rewarding because Twitter doesn’t restrict your organic reach like the dark lords at Facebook. For this reason you need an audience management product to discover accounts that you might want to follow. We test drove all of the free unfollow apps: Managefliter, Crowdfire, Tweepi, Commun.it and UnfollowSpy and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of free products dedicated to following and unfollowing people. These apps are also known as #followback apps. You will absolutely **love** […]

Interview with the King of Twitter:Sam Hurley Sam Hurley @Sam___Hurley    FOLLOWERS: 129k Editor’s Note: This was our first feature blog article published on August 23, 2016. It was an interview that effectively launched a social media agency. At the time, the intersection of marketing technology and social media was just taking shape. Sam Hurley was — and still is — an excellent example of how to run social media marketing operations at scale. In this exclusive interview with Sam Hurley, the King of Twitter reveals his secrets to growing your Twitter account.  Most pro social media marketers who operate on Twitter know Sam Hurley. Many have retweeted him at one time or another. His tweets cover the range of digital marketing topics: anything from driving traffic to your blog, to SEO to making a great landing page.  As a content aggregator Mr. Hurley is without […]