Why does every public company need a corporate social media strategy? Social media provides public companies with the most valuable component of corporate value creation: an open, global and highly creative channel to tell a story to a vast and available investing public. There are thousands of public companies. Social media offers open access to a huge audience of investors — both retail and instutional. More importantly, it offers public companies a proven and reliable way to differentiate themselves. The four most important questions you need to ask: Is every piece of material information about the company available on social media? This is a perfect starting point. The focus of each social platform varies, but Twitter is an excellent “core” base for your story. Content developed for Twitter can be easily adapted for all other social platforms. Consider clustering content […]