Social media marketing strategy is essential to unlocking the benefits of social media. Credible research is necessary to determine what the right social media marketing strategy is for your situation. As we’ll see here, there are numerous pieces of current research that demonstrate that social media is a prudent channel for marketing investment. As Forrester and others show, social media is starting to attract marketing spend previously allocated to SEO and other forms of digital marketing.  Why the Smart Money is Moving to Social Media Marketing 5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social media. >> Spending on LinkedIn, Twitter and Facebook marketing continues to accelerate […]

How to get followers… This is a question anyone serious about social media asks. In this article, we’re going to answer that question and give you some solid tips you can use for your entire social media career. Welcome to Sky Alphabet, a leading Vancouver social media agency. Our goal with this rather long article is to describe in detail how to get followers using the various free followback/follower/audience management tools. We know a fair bit about how to get followers on Twitter. We manage social media accounts that need to grow at a decent pace and we used these same apps until we got to a point where we needed to code our own. We’re a Twitter agency, but […]

Hootsuite vs Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could […]

One of social media’s best kept secrets is how to make Buffer loop endlessly. We’re going to show you how. How to make Buffer loop endlessly. Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t. If you haven’t heard of IFTTT, we’ll give you a minute. Because you’re about to learn how to instruct Buffer to re-fill itself to you can create a Buffer loop. Ready? Cool. IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter! My colleagues are saying right now “are you crazy? Why are you giving away […]

These are the social media marketing Vancouver rankings for various social media agencies in Vancouver, BC using publicly available Twitter data. If you are interested in comparing Vancouver social media marketing agencies we’ll save you the time. This post has been updated to reflect new Twitter data as of April 19, 2018. These rankings are based on Twitter metrics published on the primary pages of each Vancouver social media agency listed. With 52,400 tweets and 20,658 followers, Sky Alphabet Social Media is the leading social media marketing agency in Vancouver, BC. Sky Alphabet Social Media Vancouver edged out Canada’s largest advertising agency — Cossette — which was second with 16.7K followers.  The rankings are derived from publicly-available data published on […]

Interview with the King of Twitter: Sam Hurley Sam Hurley @Sam___Hurley    FOLLOWERS: 129k In this exclusive interview with Sam Hurley, the King of Twitter reveals his secrets to growing your Twitter account.  Most pro social media marketers who operate on Twitter know Sam Hurley. Many have retweeted him at one time or another. His tweets cover the range of digital marketing topics: anything from driving traffic to your blog, to SEO to making a great landing page.  As a content aggregator Mr. Hurley is without rival; you won’t find quotes from people you’ve never heard of filling Sam’s tweetstream. Nope, Sam Hurley is all about digital marketing. And that’s why hundreds of thousands switch to the world’s most active Twitter channel each and every day. Sam Hurley’s […]

Audience Development

Look: the best thing about social media is that you own your own audience. It’s the best thing ever! So let’s build your fan base. And your recurring revenue. We find the people who matter most to build your brand with software we coded from scratch.