Social media is a great opportunity for public companies. Not only do you have a global audience, but limitless creative opportunities. The only restrictions you have are your own: how and to what extent you use social media depends on your company’s corporate social media strategy. Formulating corporate social media strategy and then executing it can be more difficult than anticipated. Not only must the social media fit in with everything else going on, it has to deliver tangible results. For Social Media to Add Value it Must: “Fit in” with the communications planning and deployment process; Be compatible with ongoing reporting activities and requirements, such as quarterly results; Complement and enhance the planned and unplanned delivery of of regular, […]

Hootsuite vs Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could […]

We test drove all of the free unfollow apps: Managefliter, Crowdfire, Tweepi, Commun.it and UnfollowSpy and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of free products dedicated to following and unfollowing people. These apps are also known as #followback apps. You will absolutely **love** one of these tips. When Twitter accounts grow to around 3,000 followers, it becomes necessary to use some sort of software to manage the audience. Today we look at the most popular free versions of unfollow apps. Specifically, Tweepi, Crowdfire, Manageflitter and Unfollowspy. We test drove these […]

One of social media’s best kept secrets is how to make Buffer loop endlessly. We’re going to show you how. How to make Buffer loop endlessly. Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t. If you haven’t heard of IFTTT, we’ll give you a minute. Because you’re about to learn how to instruct Buffer to re-fill itself to you can create a Buffer loop. Ready? Cool. IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter! My colleagues are saying right now “are you crazy? Why are you giving away […]

Interview with the King of Twitter: Sam Hurley Sam Hurley @Sam___Hurley    FOLLOWERS: 129k In this exclusive interview with Sam Hurley, the King of Twitter reveals his secrets to growing your Twitter account.  Most pro social media marketers who operate on Twitter know Sam Hurley. Many have retweeted him at one time or another. His tweets cover the range of digital marketing topics: anything from driving traffic to your blog, to SEO to making a great landing page.  As a content aggregator Mr. Hurley is without rival; you won’t find quotes from people you’ve never heard of filling Sam’s tweetstream. Nope, Sam Hurley is all about digital marketing. And that’s why hundreds of thousands switch to the world’s most active Twitter channel each and every day. Sam Hurley’s […]