Why the Smart Money is Moving to Social Media 5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social. >> Spending on LinkedIn, Twitter and Facebook marketing continues to accelerate as mobile adoption and time spent with digital increases << It makes sense to shift your marketing dollars to where people are actually spending time. And more people are spending more time with social. Recent research shows that Twitter and LinkedIn are tops for B2B marketers: Twitter tops with Fortune 500 —ahead of Facebook, Instagram and YouTube | via @marketinngcharts https://t.co/o1C1ySw6z1 #SMM pic.twitter.com/jprBQUg0eY — Sky Alphabet 🚀 (@skyalphabet) November 17, 2017 But as more time is spent on […]

Public company social media is its own special breed of communications. It requires delicate handling. Unique expertise. Public company social media requires the seasoned touch of Sky Alphabet Social Media. Public company social media is too important to risk Public company communications demand high levels of experience. With so many stakeholders engaged with the external communications issued by public companies, strict communication standards and procedures are a must. At a minimum, social media managers handling the dissemination of public company commuications over social media must have an investor relations and corporate communications background. For your public company social media, use only seasoned professionals to ensure that errant disclosures and mistakes don’t happen on your watch. With social media becoming mandatory […]

If you’re interested in Canadian social media agencies, we’ll save you the time by comparing the top social media agencies in Vancouver, BC for you. With 49,000 tweets and 17,300 followers, Sky Alphabet Social Media is the leading social media agency in Vancouver, BC. Sky Alphabet edged out Canada’s largest advertising agency — Cossette — which was a close second with 16.4K followers.  The rankings are derived from publicly-available data published on the Twitter pages of various Vancouver social media agencies on November 6, 2017. The top social media agencies were selected by Googling “Vancouver social media agencies”. This article is for public companies (TSX, TSX-V, CVE) that are interested in learning about Vancouver social media companies but don’t have […]

How can you guarantee effective social media strategy? For many businesses, social media is becoming the cornerstone of digital marketing programs. As budgets shift from traditional digital marketing platform to social media, effective social media strategy is necessary to deliver the results CMOs and chief digital officers (CDOs) demand. What’s the primary reason social media is becoming the centrepiece of digital marketing strategies? Brands own their audience. For companies feeling the heat to do more with social media, this article lays out the keys aspects of a social media plan. Whether you decide to outsource your social media or grow your own department, there are many factors relating to social media strategy and planning to consider. At the end of […]

Social Media Marketing for Small Business: a Starter Guide This article discusses how social media marketing for business can replace many modes of paid advertising and media. The fact is, social media does the exact same thing as advertising but in many cases it is totally free. The only cost is the time it takes to write and post and take the photos, tweets, and posts. These costs can range from next to nothing to a huge expense, depending on how you approach your content creation. Considering that anywhere you would advertise you’d need artwork or some form of promotional content, the cost to generate content on social media are table stakes. The clear advantage social media offers over other […]

We test drove all of the free unfollow apps and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of free products dedicated to following and unfollowing people. These apps are also known as #followback apps. You will absolutely **love** one of these tips. When Twitter accounts grow to around 3,000 followers, it becomes necessary to use some sort of software to manage the audience. Today we look at the most popular free versions of unfollow apps. Specifically, Tweepi, Crowdfire, Manageflitter and Unfollowspy. We test drove these apps across multiple social media accounts […]

By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could write out hundreds of Tweets with the time and date of when you wanted each Tweet sent) but sadly those days of free […]

One of social media’s best kept secrets is how to make Buffer loop endlessly. We’re going to show you how. How to make Buffer loop endlessly. Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t. If you haven’t heard of IFTTT, we’ll give you a minute. Because you’re about to learn how to instruct Buffer to re-fill itself to you can create a Buffer loop. Ready? Cool. IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter! My colleagues are saying right now “are you crazy? Why are you giving away […]

Interview with the King of Twitter: Sam Hurley Sam Hurley @Sam___Hurley    FOLLOWERS: 141k In this exclusive interview with Sam Hurley, the King of Twitter reveals his secrets to growing your Twitter account.  Most pro social media marketers who operate on Twitter know Sam Hurley. Many have retweeted him at one time or another. His tweets cover the range of digital marketing topics: anything from driving traffic to your blog, to SEO to making a great landing page.  As a content aggregator Mr. Hurley is without rival; you won’t find quotes from people you’ve never heard of filling Sam’s tweetstream. Nope, Sam Hurley is all about digital marketing. And that’s why hundreds of thousands switch to the world’s most active Twitter channel each and every day. In the […]