Why does corporate social media strategy requires specialized expertise? Because it relies on experience that can be difficult to find: experience not only with disclosure regulations but with with social media itself. Sky Alphabet has both. As a contractor to public companies, we present a compelling value proposition because we are able to provide social media consulting on a wide variety of specialized topics (investor days, capital raising and IPOs, introducing new CFO or CEO, a re-focus of strategy, earnings miss). We often work on a project basis so companies can take a test drive without the commitment. For most publicly-listed companies, participating on social media has become a necessity. Failing to be present on social channels while other competitors post […]

Hootsuite vs Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could […]

We test drove all of the free unfollow apps: Managefliter, Crowdfire, Tweepi, Commun.it and UnfollowSpy and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of free products dedicated to following and unfollowing people. These apps are also known as #followback apps. You will absolutely **love** one of these tips. When Twitter accounts grow to around 3,000 followers, it becomes necessary to use some sort of software to manage the audience. Today we look at the most popular free versions of unfollow apps. Specifically, Tweepi, Crowdfire, Manageflitter and Unfollowspy. We test drove these […]

One of social media’s best kept secrets is how to make Buffer loop endlessly. We’re going to show you how. How to make Buffer loop endlessly. Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t. If you haven’t heard of IFTTT, we’ll give you a minute. Because you’re about to learn how to instruct Buffer to re-fill itself to you can create a Buffer loop. Ready? Cool. IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter! My colleagues are saying right now “are you crazy? Why are you giving away […]

These are the social media marketing Vancouver rankings for various social media agencies in Vancouver, BC using publicly available Twitter data. If you are interested in comparing Vancouver social media marketing agencies we’ll save you the time. This post has been updated to reflect new Twitter data as of April 19, 2018. These rankings are based on Twitter metrics published on the primary pages of each Vancouver social media agency listed. With 52,400 tweets and 20,658 followers, Sky Alphabet Social Media is the leading social media marketing agency in Vancouver, BC. Sky Alphabet Social Media Vancouver edged out Canada’s largest advertising agency — Cossette — which was second with 16.7K followers.  The rankings are derived from publicly-available data published on […]

Audience Development

Look: the best thing about social media is that you own your own audience. It’s the best thing ever! So let’s build your fan base. And your recurring revenue. We find the people who matter most to build your brand with software we coded from scratch.