Social Media Campaigns – Turnkey

There are a lot of different reasons to run a social campaign, but let's just say PDAC is coming up. You want to eclipse your peers. This year, you plan on releasing news ahead of time so that you've got something differentiated to talk about.

Here's what a campaign might look like:

• 1.5 M impressions on social media of your pre-PDAC messaging (video interviews and social media posts in the 10 days leading up to the conference)
• 1.5 M impressions on social media during PDAC (video Q&A and social media posts over 3 days)
• Impressions and views will appear in your own social media accounts (Twitter, LinkedIn, Facebook) and are verifiably auditable. Our competition runs campaigns from their own social media accounts and very often alongside other mining companies. In our opinion, this is not at all desirable.

Based on your budget, we will build a campaign that is guaranteed to deliver on key metrics.

Deliverables:
• Impressions
• Video Views
• Followers

Media Buying
for Social Media

Some issuers have their own content teams. But there aren't many that have in-house media buying. That's where Sky Alphabet comes in.

We execute media buys across Twitter, LinkedIn and Facebook so that your posts get seen by the right people: institutional investors on LinkedIn and discrete investor segments on Twitter. This is a great way to get exposure. As a side benefit it also builds your audience (you will attract new followers).

You set the budget. We'll execute (place) and track the social media buy. Your Tweets and posts will be labeled as "promoted" which satisfies disclosure requirements. Available for your corporate social media accounts:

• Twitter account
• LinkedIn account
• Facebook account
  

Typical levels:

100,000 impressions
10,000 video views

25 new followers

300,000 impressions
30,000 video views
100 new followers

1 million impressions
50,000 video views
300 new followers

Creative Production for Social Media

You've got a great story and a CEO or IRO to tell it. All you need is someone is to help you script it, record it, edit and post it to your social accounts.

We have you covered. If you are lucky enough to live in Vancouver, we'll even come by your office and film you. It's a great service.

We've won many awards for our creative campaigns. We focus on a few areas:

• Moving your corporate deck to social media
• Filming, transcribing and producing 2 minute segments of your CEO for playback on Twitter and LinkedIn. Don't send people to YouTube.
• Animating the graphics in your news releases so your drill results and other material information can be immediately understood.

We also create detailed content calendars based on your filings.

You can add this service with media buying (previous column) to ensure that whatever you create gets seen.

Metrics:

Creative production is measured in billable hours. Give us your budget and we'll make it work.