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AWARD-WINNING CORPORATE SOCIAL MEDIA CAMPAIGNS
Social Media Campaign Services
Global capital markets are intensely competitive. Your social media accounts are on the front line. The buy-side recognizes that the social media activities of a given issuer is a fairly reliable proxy for management's desire to communicate current and future growth prospects.
From pure media buying to creative production to turnkey solutions, we offers solutions for all budgets and issuers.
Social Media Campaigns – Turnkey
There are a lot of different reasons to run a social campaign, but let's just say PDAC is coming up. You want to eclipse your peers. This year, you plan on releasing news ahead of time so that you've got something differentiated to talk about.
Here's what a campaign might look like:
1.5 M impressions on social media of your pre-PDAC messaging (video interviews and social media posts in the 10 days leading up to the conference)
1.5 M impressions on social media during PDAC (video Q&A and social media posts over 3 days)
Impressions and views will appear in your own social media accounts (Twitter, LinkedIn, Facebook) and are verifiably auditable. Our competition runs campaigns from their own social media accounts and very often alongside other mining companies. In our opinion, this is not at all desirable.
Based on your budget, we will build a campaign that is guaranteed to deliver on key metrics.
Deliverables: • Impressions • Video Views • Followers
Some issuers have their own content teams. But there aren't many that have in-house media buying. That's where Sky Alphabet comes in.
We execute media buys across Twitter, LinkedIn and Facebook so that your posts get seen by the right people: institutional investors on LinkedIn and discrete investor segments on Twitter. This is a great way to get exposure. As a side benefit it also builds your audience (you will attract new followers).
You set the budget. We'll execute (place) and track the social media buy. Your Tweets and posts will be labeled as "promoted" which satisfies disclosure requirements. Available for your corporate social media accounts:
100,000 impressions 10,000 video views
25 new followers
300,000 impressions 30,000 video views 100 new followers
1 million impressions 50,000 video views 300 new followers
We can start tweeting from your account within a few hours of receiving executed contracts. The contracts are provided upon request at the time the proposal is sent. We have seen turnarounds in less than 24 hours. For referral business that demands a crisis response (ie short seller attacks), we start Tweeting within 15 minutes.
We manage as many social media accounts as you retain us to manage on your behalf. This includes Twitter, LinkedIn, Reddit, Facebook, Instagram, and StockTwits. There are are other "alternative" social platforms that are also available including InvestorsHub (iHub), Yahoo Finance, CEO.ca, and SeekingAlpha.
What does "social media management" mean?
When we "manage" social media accounts, that means we take full responsibility for what happens in, on, and around the accounts that we have been retained to manage. This means that we are responsible for creating and posting content in a timely manner; that we are responsible for monitoring the performance and other benchmarks of the account(s), and that we are responsible for identifying and responding to threats, including false rumours and baseless attacks. As part of our social media management function, we also define and execute social media strategy as applicable with other members of the working group, which may include PR, IR or Investment Banking teams as applicable and as defined under our contract. Read more.
Do we guarantee success?
There are no guarantees. Any social media agency or digital marketing vendor making promises about share price or volume gains should, in our opinion, be avoided. Although such gains may be likely or even highly likely, there are too many external factors for it to be appropriate to state such claims. We execute social media strategies with a view to creating long-term value. We are focused on building and attracting an audience over time. On average, this can take three to six months or longer. It all depends.
What else do I need to know?
There are some digital marketing vendors that we will not partner with. These are vendors that we consider to be "toxic" because they accept shares as payment and work against the common goal of building volume and shareholder value. Instead, they sell into strength, crippling the company until their shares are 100% sold. We avoid these companies like the plague and you should, too.
Prepare for lift off.
Social Media Packages
Every company is different. That's why we have packages for all shapes and sizes. There's bound to be something that works for your situation. We can bill you hourly or monthly.
You're probably an NSYE, NASDAQ, or TSX listed company. You need to do strengthen your social media presence.
Award-winning social media strategy
Active monitoring of Twitter
Posting on Twitter up to 3x per week
Social trader networking
You've got eyes on you. Maybe you're uplisting. You're poised for a breakout. You're getting demands to be more active on social media.