Social media for public companies.
The social media agency Vancouver built.
Craftsmanship. Strategy. Execution.
Deploying a successful social media investor relations program is no easy task.
But it is vital. Social media is a primary source of information for retail and institutional investors.
We’re the social media agency that connects your investor relations program to audiences on social media.
We’re the social media agency with the hands-on experience and in-depth knowledge of the capital markets to help you capitalize on opportunities.
And defend against threats: short sellers. Bots. Market makers. Rumours started by short sellers. Trolls.
Interested in working with us?
One of the leading social media agencies for publicly-traded companies.
Social media networking has become a cornerstone of modern corporate communications. Its penetration with retail and institutional investors make it a necessary tool — both defensive and strategic — for those seeking to create and maximize value.
Leading public companies work with Sky Alphabet. They count on our experience, award-winning knowledge and hands-on management of corporate social media to gain an edge in competitive capital markets.
Ensure your equity has the most effective internet marketing and digital investor relations (IR) strategy with Canada’s award-winning Sky Alphabet Social Media.
It is social media’s pervasiveness — created through strategic social media engagement, organic social campaigns, paid social ads, and influencer marketing — that delivers important benefits to public companies.
Social media for investor relations:
- Increase trading volumes by activating stock-trading algorithms
- Access millions of US and European investors
- Broaden distribution for official news dissemination
- Leverage large global social networks for storytelling
- Engage a growing number of mobile investors and digital traders
- Showcase your story alongside your peers
Get in touch today.
Grassroots campaigns on social
Social Media Strategy
IR programs are based on planning
With so many listings, social is not optional
IR Social Media Strategies
With more than 2,200 stocks listed on the TSX and 10,000 on the OTC, getting the attention of investors is a challenging priority.
We’ve learned that one of the best ways to gain awareness is to tell your story on social media. With a full range of creative strategies (the blitz is a favourite), we’ll find the right plays to communicate your value.
When it comes to digital marketing, social media is the biggest differentiator.
Social media presence is the number one differentiator, eight spots ahead of “world class website.”
- Social media presence (37%)
600 global decision makers declared social media as the biggest online differentiator.
- Digital experience (33%)
was tied for second with “self-service options.”
- Content marketing (31%)
tied for third along with “community involvement.”
- Way down the list is “world class website” (21%), behind “social causes” and “in-person ordering capabilities.”
At one time, your website was the priority. Now it’s social media.
We plan, coordinate and execute all types of corporate social media campaigns
Corporate social. Organic social. Paid social. Influencer marketing. Strategic social including social search. Social launches. Social audience acquisition. Integrated campaign social. Social analytics. Instagram takeovers. Giveaways. Follower campaigns. You name it we do it.
Influencer Marketing Campaigns
We’ve planned, coordinated and executed influencer marketing campaigns for the largest governments to the most innovative Canadian brands. Regardless of the influencer(s) we work with, all campaigns have the same objective: to drive sustained results through awareness and conversions.
Paid Social Campaigns
Every investor brand has the opportunity to access massive audiences on social media through paid advertising. With penetration of some networks as high as 98%, Twitter, Instagram, Reddit and LinkedIn are proven channels to deliver your message with creativity and impact.
Organic Social Campaigns
Organic social media is our specialty. Organic campaigns are not supported with an ad buy or paid distribution. Two of our organic campaigns earned us a 2020 Canadian Search Award and an American Marketing Association Marketing Excellence Award (February 2019).
Search (SEO) and Social Campaigns
Combining organic search strategies with organic social can deliver results that can be difficult to achieve if the disciplines are working separately. We like to say that organic social media is a ‘force multiplier’ when used with organic search, like 1+1=3.
The social media agency with billions in capital markets experience.
Award-winning social media for leading public companies.
As a leading social media marketing company, Sky Alphabet has social media managers that create content and marketing strategies for regulated industries, brands and equity securities.
We create and manage social media marketing plans, strategies, tactics and short-term campaigns across the full range of social networks. We work hard to ensure our clients are clearly differentiated, even against larger and better-known brands.
Our ability to differentiate TSX listings on social media through public filings is based on significant experience. Our management team has participated in dozens of high-profile capital raises involving some of the world’s largest transactions.
Social media and digital marketing
Combining social media with tactical digital is a proven approach
On its own, we know that social media marketing can be extremely effective. But when digital is applied as an additional tactic, the results can be dramatic.
Overperformance can be particularly pronounced for firms that do not have a formal social media strategy in place. Gaining exposure to wider audiences often leads to positive results. With so many institutional investors and algorithms using social media and thousands of investors searching Twitter and Google, you already have a large potential audience interested in what you have to say.
The latest research supports our experience that social media is the new strategic advantage
As a leading social media marketing agency, we are focused on delivering the highest level of social media marketing support in Canada — including outstanding digital marketing — every day of the year.
For public companies and brands that are hungry to grow, social media is no longer optional. It is a necessity. For the experienced user, social media plays an important strategic role, something echoed by a Feb 2020 study of CMOs from Deloitte:
What’s the biggest misconception about social media?
Many people are not aware that social media tools can reach people that are not on social media. That’s why social media is considered to be influential. If you’ve ever opened or logged into a Facebook account, you’re reachable. And guess what? 95.6% of investors use at least one social platform.
The ability to target niche audiences with tailored messaging makes social ideally suited for complex campaign executions. Why target the entire world with a press release when you can strategically announce one highlight to people who work at Pimco?
The next time you’re considering ways to introduce a new executive, new strategy, new product or new forecast, consider social media.
As a leading social media marketing agency, Sky Alphabet delivers the highest level of social media marketing support in Canada.
The best social media audiences aren’t human.
Your audience isn’t just retail traders and institutions. It’s stock-trading algorithms, too.
The best social media audiences are 100% human.
From stakeholders to the buy-side, social content has to cover all the bases.
Social media that creates shareholder value.
We wrote the playbook for public companies. Interested in learning more? Reach out to Steve Yanor today.
Social Media for Public Companies
Take advantage of Twitter, Reddit, Stocktwits and Instagram; all are chock-full of retail investors, institutional investors, analysts, stock-trading algorithms seeking trading opportunities and investments.
Social Media Marketing
Marketing your brand on social media involves setting a strategy and then executing it. We provide a full range of social media solutions so that your brand accomplishes its objectives.
Social Media Management
We create, coordinate and craft posts that are then published and monitored across a variety of social media networks. Management of your social media is important, and it’s one of the things we do best.
A lot of free traffic comes from people searching Google. Search engine optimization (SEO) is one of the best ways to divert that traffic to your site.
The internet is the new frontier for conducting transactions, especially stock trades. This means your investor relations (IR) efforts should be optimized for digital platforms such as social media and web pages.
Instagram and Paid Social Ads
Page social advertising on platforms such as Instagram and Twitter can be a great way to tell your story to an audience you wouldn’t normally be able to reach.
The algorithms are listening
One of our recent campaigns was designed to activate stock-trading algorithms. Even we were surprised at the results.
Days with Tweets were twice as likely to close up: 19 up, 10 down. Days with tweets added $1.59 to the share price.
Days without Tweets were a coin flip: 20 up, 20 down. Days without Tweets erased 89 cents from the share price.
Days with Tweets had 19% more volume and accounted for a share price gain of 25%.