For most publicly-listed companies, participating on social media has become a necessity. Failing to be present on social channels while other competitors post and engage daily with shareholders now seems to present a far greater risk than it once did.
At the same time, it has become increasingly difficult to classify social media as a non-core activity of corporate communications. Social media is now too important to be the domain of the executive assistant who no longer has time nor the tools required to maintain awareness over three or four social channels.
For many organizations, corporate social media is viewed as a means of disseminating news and information at the same time that information is released on other channels.
In Many Industries Social Media Plays a Key Role in Communications Strategy
For some firms, social media provides a method of dissemination that is of equal or greater value than traditional disclosure mechanisms. In this environment, social media strategy is prioritized before or during the planning of corporate press releases and conference calls.
As one consulting engineer stated in a recent report:
“Social media is apparently blurring the line between communications and customer service…the real power of social media [is] you could never reach that number of people through conventional means.” (source)
The upshot is that reaching this many people requires careful planning and execution.
Powered by the increased use of mobile devices, social media platforms such as Twitter, Facebook and LinkedIn have successfully capitalized on a major opportunity: to deliver real-time news and search results to a massive audience of business people looking to satisfy their daily information needs.
With key demographic segments spending more time with social media, high-profile organizations – especially those operating in multiple jurisdictions – have little choice but to rely on social media or risk not being heard.
For these reasons corporate social media is its own special breed of communications. We say this because there is risk associated with an open, public, two-way global communications channel.
This is exactly the reason why the management of social media in a public company context requires experienced hands. This is why public companies of all sizes rely on Sky Alphabet.
A Social Media Agency With a Unique Pedigree
Our history involves $45 billion in capital markets experience. This kind of experience makes us one of Canada’s leading social media consultants for professional service firms.
If you are an investment advisor, law firm, insurance broker, hedge fund, quantitive trading operation, or any other firm that is regulated or abides by a communication code of ethics, we are represent one of the best equipped and most experienced social media agencies in Canada.
Our founder, Steve Yanor, wrote a book on the marketing of corporate securities. The communications surrounding a public offering (IPO) is highly regulated and scrutinized; our experience in this area includes both large and very large equity and debt transactions involving many levels of corporate counsel.
As things happen in real time, our understanding and vast experience with disclosure laws, pitfalls, threats and opportunities are a vital asset.
As a social media agency, our role is to continuously communicate with audiences. Yet we must always be mindful of the risks, sensitivities and relationships that are always present but may not always be apparent. With our communications process and deep experience, we manage and mitigate the risks so that our clients gain the benefits made possible by the vast reach and one-to-one communication opportunities offered by social media.
Public company social media is too important to risk
Public company communications requires planning and a track record of experience. Sky Alphabet Social Media delivers all of these and much more. As leading Canadian social media consultants, we ensure that stakeholders and target audiences are engaged with content and communications consistent with the needs of the most skeptical of public company critics: the legal and compliance team. This means we adhere and comply with strict communication standards and procedures at all times.
At a minimum, the social media managers who manage the creation and dissemination of public company communications over social media have an investor relations or corporate communications background of no less than five years.
For your public company social media, use only seasoned social media consultants.
With social media becoming mandatory for the liquidity of public companies (an increasing number of people now get their news on a social media platform), more TSX-listed companies in the Canadian resource, energy, financial services and technology sectors are relying on social media to strengthen liquidity, education and awareness.
With the buy-side on social media, the entire investment community continues to shift where the audience is.
Social media carries well-known risks: what if a social media manager at an agency you hire posts something inappropriate or, worse yet, from someone else’s account? What if the wrong version of the press release is posted? What if (heaven forbid) a release goes out before it is approved? An avoidable nightmare.
Reputations take years to build and only seconds to destroy. Don’t trust your public company social media to anyone else but Sky Alphabet Social Media.
Any number of scenarios present a nightmare for the CFO, IRO or VP of marketing who must explain the rogue tweet or social media post to colleagues and senior executives. Don’t expose yourself to unnecessary risks. Don’t suffer the consequences of inexperience or lack of focus.
We put $45 billion in transaction experience to work for you
We have over a decade of experience working with investment bankers on complex, mult-tranche international transactions. From marquee IPOs to record-smashing leveraged buyouts by the largest private equity firms in the world, we bring disciplined and rigorous communications process to every social media post across eight platforms.
We value the integrity of every turn, edit, change and re-work involved with getting the messaging just right. We are a strong link in the chain of confidentiality necessary to craft communications that resonate.
Behind every post is disciplined execution
Social media is every bit as serious as the CEO’s speech to investors or the CFO’s quarterly MD&A. Sky Alphabet mitigates the angst of constructing and launching a first-rate social media communications program that works in tandem with the rest of the marketing and sales team. Don’t wait. Let’s get going on bringing your organization the power social media.
Call or reach out to learn more about our services for public companies.
Coming soon: Why is your PR firm doing your social media?