Social Media Marketing

Social Media Marketing Vancouver Sky Alphabet

Social media marketing for corporate issuers

Sky Alphabet provides a range of innovative social media marketing solutions for corporate issuers of all sizes.

Large cap, mid cap, small cap.
On social media you’re all the same.

We provide corporate issuers with the ability to communicate like the leaders they are.

Our range of social media marketing services provides public companies of all sizes with access to the industry’s most reliable and innovative social media solutions.

Substantial capital markets experience.

Sky Alphabet was built on $45 billion in securities transactions. From S-1s to 10-Qs, we transform filings into beautiful stories that play on social media.

Three consecutive years of awards.

We are often imitated but never duplicated. That’s because our social media marketing techniques and processes were developed by us, for our clients.

The industry’s best turnaround.

Social media is a living, breathing entity. To respond to the opportunities and threats, client accounts are monitored 24/7/365.

Social media marketing taps into a huge investor community

Tap into the huge investor community that uses social media

We plan, produce and execute all aspects related to deploying, monitoring and reporting social media marketing campaigns.

This means that we assess your current situation with your Twitter, LinkedIn and other social accounts, and work with your budget to deliver key components:

  • A social media marketing strategy benchmarked against your peers
  • A guaranteed level of awareness
  • A defined number of how much you can expect your audience (or reach) to expand
  • Enough content to satisfy the demands of video-based campaigns
  • A process to vet and engage appropriate influencer marketers
Awards Sky Alphabet Social Media

Whether it’s Sunday morning or Monday night, social media is always on.

At Sky Alphabet, all we do is social media. We show up every single day — seven days a week — to ensure your social media campaigns are performing as expected.

If your campaign isn’t performing, we fix it. This often requires pausing the campaign and adjusting a variable or two until it is running properly.

If it still isn’t working, we’ll cancel the campaign mid-stream and build a new one. There’s nothing we won’t do to achieve our objectives.

Social Media marketing winner most innovative campaign July 2021 Sky Alphabet and Gordon Neal for "Searching Silver" at the Canadian Search Awards.

Winner, Most Innovative Social Media Campaign (2021)

Social media marketing is distinctly different than social media management because the marketing often requires setting strategy and then attaching it to several moving parts.

For example, to accomplish a certain set of objectives such as “grow the client’s audience” or “increase the client’s share of voice,” we will often rely on a combination of organic and paid social media approaches.

By contrast, the social media management function can be less variable. This activity often involves many hours of reading, writing and scrolling through loads of content.

We have won several awards for our social media marketing campaigns.

In July 2021, we earned top spot at the Canadian Search Awards for “Most Innovative” campaign. This award provides a solid example of how social media marketing can deliver effective results for a corporate issuer.

Social Media Marketing Analytics

Social media marketing is driven by analytics. Or perhaps it is the other way around?

As part of the first stage (setting goals and benchmarks), we identify a group of peers that can be tracked alongside our clients.

social media marketing analytics

In the example above, we have selected a peer group of five of the leading Twitter silver accounts to benchmark a related silver equity against.

This gives us objective performance data so that we can set appropriate targets for our client’s social media marketing campaigns.

Here’s how we think about it.

Do we want our client to be top quartile? Of course.

This means we will have to Tweet, on average, at least ((7+27+17+33+16)/5)=23 times per month.

But it also means we will have to attract at least ((2188+730+402+126+119)/5)=713 followers per month.

Those are the numbers.

What is involved with social media marketing?

Social media marketing almost always involves a campaign. The campaign can be of fixed or indeterminate length. It is often funded by a defined, fixed budget or allocation, but if it is a campaign that self-funds (i.e. it generates sufficient returns to pay for itself), some campaigns run until they are no longer profitable or required.

In the context of a public company or corporate issuer, we approach social media marketing by completing four objectives: campaign goals and benchmarking; tactics, creative production; and execution.


Goals & Benchmarking

When we initiate an engagement with a new client, we will often issue a Project Brief and Social Media Strategy. Much of the information related to the client’s goals and how we intend to benchmark progress are determined by these two engagement documents.

For example, trading volume and network of influence are two common goals. We can easily track both of these objectives, and will do so at the end of every month.

Tactics

How are we going to achieve higher trading volumes? How are we going to build our network of influence? This is where a wide range of tactics come into play, some of which sound quite devious: influencer hijacking, post takeovers, headline squatting.

Of course, there are other better known tactics that also work: target liking, ring retweeting and so on, but the point is: if a goal includes an audience or content objective, there are many tactics to attract attention.

Creative Production

It will be difficult to accomplish your social media marketing goals without the necessary creative. This means producing animations, 4K videos, interviews, GIFs, memes, polls, links to websites. The range of possibilities is large. Use whatever your audience is into but stay on brand. This sounds much easier than it actually is, because all posts will require approval.

Execution
In our experience, execution is what separates legitimate social media agencies from other entities that do social media “on the side”. Professional social agencies get to posting, fast. And the posts are high quality. Design firms and others that say they offer social media but talk about posts more than they post rarely get results. This is the reason we like to post within hours of our engagement documents being signed.


social media agency sky alphabet for public companies tsx otc

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Corporate Social Media Strategy | | Social Media for Public Companies | Social Media for Investor Relations

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