Great digital marketing is a key factor behind the growth of Canadian businesses. Without great digital marketing it’s almost impossible to grow. A fast changing field, you need social media as part of your arsenal but you also need SEO and content marketing also helps.
We’re one of Canada’s best digital marketing agencies because we combine award-winning social media with the best digital marketing available anywhere: search engine optimization (aka SEO or “organic search”), digital strategy and content marketing. That’s a powerful combo.
As a digital marketing agency we rely on three of the most effective — and most difficult — digital tactics: social media, SEO and content marketing.
You Can Build A Great Website But Will People Come?
No. People will not come to your website. Not unless you’re proactively driving traffic to it.
Social media is great at driving traffic. In fact it’s #1. SEO is #2 because people Google almost everything.
Check out this chart below. It’s from one of our typical campaigns. It shows the amount of website traffic — broken down by source of the traffic — before and after one week of an Instagram campaign:
As we can see above, the traffic mix has changed and all metrics across the board have improved significantly.
The snapshot we are showing above is one week performance of an Instagram campaign for a specialty resort in Salmon Arm, BC. The cost to run these Instagram ads for one week was approximately $100.
The data above shows two things: during the campaign, social media traffic is up 700% – not surprising – but organic search is also up 25%. Average session duration is a critical metric and is also showing solid improvement.
There were two parts two this campaign: paid Instagram ads and on-site technical SEO.
Implementing a combined SEO and social media digital marketing strategy is a proven winner, especially over the long term.
The Role of “Organic Search”
Because organic search is enormously important to driving website traffic, too (organic search is when someone uses Google to find something), it is also critical that your business be found on Google using a search term other than the name of your business.
If you’re a property maintenance company you may want to be found when people search for “Vancouver flood repair companies.”
We all know that your website has to look good and load quickly. We also know that if your social media isn’t up to date and your competitors are rocking their social feeds, you’re at a disadvantage. As time passes your disadvantage grows.
Sky Alphabet gives small and medium-sized businesses an important edge. We start with social media and thread in other digital disciplines as they make sense to your situation. We find that social media with SEO and content marketing give most businesses the visibility (and traffic) they need to maintain awareness to get the phone ringing.
The Vancouver Digital Marketing Agency Built on Social Media
Bottom Line: Digital marketing consists of multiple techniques. Social media is one. SEO is another. Website development and design is yet another. A lot of research suggests that social media is among the most effective tool in the digital marketing toolbox.
As a Vancouver digital marketing agency built on social media, we have enhanced digital marketing capabilities that are ideal for investor-financed businesses and entrepreneurial organizations.
The principal of our firm, Steve Yanor, has more than 15 years of experience working with global brands on digital marketing initiatives involving dozens of launches and billions of dollars.
We work hard to stay ahead. This why we continually strengthen our capabilities and partnerships. We complement our leading social media marketing services with the digital marketing services that businesses and brands need the most: SEO, long-form content marketing, website development and digital strategy.
Digital Marketing Agency with Social Media Prowess = Success
Make no mistake: on its own social media accomplishes a lot. Some businesses have ditched their storefronts (and even websites!) in favour of social media pages.
Adding strategic digital marketing support often achieves marketing objectives much faster: better growth. Higher profitability. Although social media is technically part of digital marketing, it is often treated separately because of the intense organic content requirements. with social media makes a lot of sense.
Research shows that multiple touchpoints are helpful to moving a target along the path to purchase. A link clicked on in a Twitter or Facebook timeline can instantly trigger a program of ongoing nurturing that may eventually lead to a sale.
One example would be a Spotify campaign add-on to an ongoing social media awareness effort. We also offer out-of-home (digital billboards), parkade advertising, elevator advertising, YouTube, AdWords (search marketing, PPC/CPC) and many other alternatives as dictated by your social media or marketing plan.
SEO: Search Engine Optimization
In Vancouver we pioneered social media Search Engine Optimization (SEO), also called “social SEO“. We also code traditional SEO for websites, landing pages and integrated marketing campaigns.
SEO is a crucially important aspect of any web property — especially new sites that have not yet been crawled — because it allows a website with content to communicate directly with search engines. The capability to “translate” what is on a webpage through the language of SEO is enormously helpful and can lead to top positions when other ranking initiatives are pursued, including social media.
— Sky Alphabet Social Media (@skyalphabet) July 2, 2018
One of our most popular offerings is programmatic advertising. We use a real-time bidding (RTB) platform operated by one of Canada’s most experienced trading partners to execute digital campaigns across the creative range: digital display, video and banners. When used in conjunction with a paid or organic social media campaign, targets can be successfully served multiple impressions over multiple devices or channels.
We have the ability to place display, digital video and targeted programmatic audio (i.e. Spotify) campaigns at the industry’s best prices. Programmatic advertising is an ideal solution for marketers because it is brand-safe, attributable (you know where the target came from) and delivers a high quality audience at rates that compare favourably against agency direct bookings.
Spot TV Advertising
From time to time it makes sense to purchase traditional television spots (:10’s or :30’s) combined with a digital video buy executed across a social media and/or Google’s video network. In 2017, Nielsen conducted a study that suggested Twitter was an effective complement to a television ad campaign. Depending on the campaign purpose and budget, reaching a target audience at multiple depths often produces desirable results such as brand likeability, recall and conversion. For those with the budgets, TV lends an important dimension of credibility.
We have several digital out-of-home products including elevator advertising (in Edmonton and Vancouver), transit shelter advertising and billboards.
Search Marketing (AdWords/PPC) and Retargeting
We execute search marketing campaigns for call-only and other Google campaign types (video, display, text only, shopping). We are huge fans of call-only ads (you only pay for the phone call) and other strategies that put your brand and message in front of searchers at the lowest possible price. Search marketing is a stellar complement to social media. Contact us to find out more.
Your list or ours? Email is one of the most effective forms of digital marketing but it’s important to have a good list and to approach it with caution. We integrate social media marketing with e-mail to ensure that your prospects are well informed to make a decision.
Social Media and Digital Analytics (KPIs)
We are proud of our analytics capabilities and believe we offer the best analytics and client KPI reporting in the market.
We use a data integration platform to combine and analyze results across digital and social media properties.
In addition to Twitter and Facebook analytics, we rely heavily on Google Analytics, Google Tag manager and other sources to track attribution, audiences and campaign performance. We typically issue weekly scorecards and detailed monthly campaign reports accompanied by analysis.
In general, we expect to see half of new user traffic to our client websites to originate from Twitter, and that traffic itself increases by a significant amount over time (in some cases from zero to hundreds or thousands of unique visitors per month).
Social media networks are really good at driving traffic! Our monthly reports outline all aspects of social media and digital performance with a focus on audience development and other key metrics.
Connect with us to find out more about how we combine social media with digital marketing to deliver great results.
More Social Media Marketing Services
Coming soon: Why is your PR firm doing your social media?