Great digital marketing is a key factor behind the growth of Canadian businesses. With all of the digital marketing Vancouver brands need in one place, your public company will be up and growing in no time.

But what makes a great digital marketing program? Strategy. Social media. SEO. And lots of experience.

When it comes down to it, companies are looking for high converting landing pages, search engine optimization that is executed by someone who knows why meta tags should be one way and not another, and Instagram Stories that do not bore everyone day in and day out.

CMOs are turning to social media for brand-building, acquiring new customers and retaining existing customers.
CMOs are using social media for a range of applications. (Source).

You can build it but will they come? With a good digital marketing agency, yes they will.

We’re definitely worth considering if you are a public company looking for a digital marketing agency. We combine award-winning social media with the best digital marketing available anywhere: search engine optimization (aka SEO or “organic search”), organic and paid social, digital strategy and content marketing. That’s a powerful combo.

As a digital marketing solutions provider, we rely on three of the most effective — and most difficult — digital tactics: social media, SEO and content marketing.

As a Vancouver BC digital marketing solutions provider, we combine social media, search marketing (SEM) and SEO to find, attract and engage audiences.
It’s not enough to have a great website. You have to drive traffic to it.

You can build a great website but will they come?

No. People will not come to your website. Not unless you’re proactively driving traffic to it. Google won’t even show your website for non-branded search terms unless it has appropriate SEO.

Social media is great at driving traffic. In fact it’s #1. SEO is #2 because people use Google to search for everything.

SEO lets Google know what searches your website is meant to satisfy: “cheapest canadian stocks”, “lowest pe stocks canada”, “undervalued copper companies”, or “tsx best stocks.”

Data for digital marketing Vancouver internet users ask about: the top three social sites drive 1.8x more traffic than google

Check out this chart below. It’s from one of our typical campaigns. It shows the amount of website traffic — broken down by source of the traffic — before and after one week of an Instagram campaign:

An example of digital marketing Vancouver brands rely on: here's a social media campaign (Instagram) one week prior to the campaign and one week into the campaign. This was 80% Instagram ads.

As we can see above, the traffic mix has changed and all metrics across the board have improved significantly.

The snapshot we are showing above is one week performance of an Instagram campaign for a specialty resort in Salmon Arm, BC. The cost to run these Instagram ads for one week was approximately $100.

The data above shows two things: during the campaign, social media traffic is up 700% – not surprising – but organic search is also up 25%. Average session duration is a critical metric and is also showing solid improvement.

There were two parts two this campaign: paid Instagram ads and on-site technical SEO.

Implementing a combined SEO and social media digital marketing strategy is a proven winner, especially over the long term.

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About Organic Clicks:

“Without question, organic clicks provide agencies with the best insight into whether an SEO campaign is working and to what extent,” said Steve Yanor in 50+ Experts Share the SEO Metrics They Track Every Week (& Why You Should, Too) .

“New campaigns that involve new pages and fresh on-page technical SEO often start with zero clicks but some impressions. Over time, as the page increases its visibility, the impressions will grow, but clicks usually do not start appearing until the page has reached at least page two, if not page one.”

“Of course, this is dependent on the search term. With some searches, people WILL go deep to find what they want, but for the vast majority of campaigns, organic clicks provide the best window into the myriad of adjustments and ongoing improvements that digital marketers undertake to improve the visibility and attractiveness of a web page.”

Organic click-through rates (CTRs) are one of the primary metrics digital marketers rely on to understand how effective social media content is (source: Databox).

Digital Marketing Services: SEO and the Role of “Organic Search”

Because organic search is enormously important to driving website traffic, too (organic search is when someone uses Google to find something), it is also critical that your business be found on Google using a search term other than the name of your business.

If you’re a property maintenance company you may want to be found when people search for “Vancouver flood repair companies.”

We all know that your website has to look good and load quickly. We also know that if your social media isn’t up to date and your competitors are rocking their social feeds, you’re at a disadvantage. As time passes your disadvantage grows.

Sky Alphabet gives small and medium-sized businesses an important edge. We start with social media and thread in other digital disciplines as they make sense to your situation. We find that social media with SEO and content marketing give most businesses the visibility (and traffic) they need to maintain awareness to get the phone ringing.

For Best Results, Shake and Stir

Bottom Line: Digital marketing consists of multiple techniques. Social media is one. SEO is another. Website development and design is yet another.

A lot of research suggests that social media is among the most effective tool in the digital marketing toolbox.

A poll of 600 B2B marketers found the most commonly chosen online differentiator among marketing respondents was their organization’s social media presence.
A March 2020 Survey of 600 global B2B decision makers found the most commonly chosen online differentiator among marketing respondents was their organization’s social media presence. (Source)

As a Vancouver digital marketing agency built on social media, we have enhanced digital marketing capabilities that are ideal for investor-financed businesses and entrepreneurial organizations.

The principal of our firm, Steve Yanor, has more than 15 years of experience working with global brands on digital marketing initiatives involving dozens of launches and billions of dollars.

We work hard to stay ahead. This why we continually strengthen our capabilities and partnerships. We complement our leading social media marketing services with the digital marketing services that businesses and brands need the most: SEO, long-form content marketing, website development and digital strategy.

Digital Marketing Agency with Social Media Prowess = Success

Make no mistake: on its own social media accomplishes a lot. Some businesses have ditched their storefronts (and even websites!) in favour of social media pages.

Some of the best digital marketing Vancouver has ever seen involves social media and another discipline, often SEO (aka organic search).

Adding strategic digital marketing support often achieves marketing objectives much faster: better growth. Higher profitability. Although social media is technically part of digital marketing, it is often treated separately because of the intense organic content requirements. with social media makes a lot of sense.

Research shows that multiple touchpoints are helpful to moving a target along the path to purchase. A link clicked on in a Twitter or Facebook timeline can instantly trigger a program of ongoing nurturing that may eventually lead to a sale.

One example would be a Spotify campaign add-on to an ongoing social media awareness effort. We also offer out-of-home (digital billboards), parkade advertising, elevator advertising, YouTube, AdWords (search marketing, PPC/CPC) and many other alternatives as dictated by your social media or marketing plan.

Social Search Engine Optimization

In Vancouver we pioneered social media Search Engine Optimization (SEO), also called “social SEO”. We also code traditional SEO for websites, landing pages and integrated marketing campaigns.

best social media for a search campaign 2020 Canadian Search Awards

SEO is a crucially important aspect of any web property — especially new sites that have not yet been crawled — because it allows a website with content to communicate directly with search engines. The capability to “translate” what is on a webpage through the language of SEO is enormously helpful and can lead to top positions when other ranking initiatives are pursued, including social media.

Best social media for a search campaign Sep 2020 Sky Alphabet Social Media

Digital Programmatic Campaigns

When digital campaigns are coordinated with paid or organic social media, targets can be successfully served multiple custom messages over multiple devices or channels.

digital marketing audience tweet

We have the ability to place display, digital video and targeted programmatic audio (i.e. Spotify) campaigns at the industry’s best prices.

Programmatic advertising is an ideal solution for marketers because it is brand-safe, attributable (you know where the target came from) and delivers a high quality audience at rates that compare favourably against agency direct bookings.

Digital Marketing Audiences On Social

Social media has become the new hangout for parents (“sharenting“), moms, beauty consumers, and shoppers in general.

Younger parents believe they spend too much time on such platforms (49%). This was again followed by moms (44%), those with some college education (41%) and white parents (40%).

Out-of-Home Advertising

We have access to several digital out-of-home (OOH) products including elevator advertising (in Edmonton and Vancouver), transit shelter advertising and billboards.

Search Marketing (AdWords/PPC) and Retargeting

We execute search marketing campaigns for call-only and other Google campaign types (video, display, text only, shopping). We are huge fans of call-only ads (you only pay for the phone call) and other strategies that put your brand and message in front of searchers at the lowest possible price. Search marketing is a stellar complement to social media. Contact us to find out more.

Using twitter data to improve your audience tweet by @smexaminer

Social Media and Digital Analytics (KPIs)

We are proud of our analytics capabilities and believe we offer the best analytics and client KPI reporting in the market.

We use a data integration platform to combine and analyze results across digital and social media properties.

In addition to Twitter and Facebook analytics, we rely heavily on Google Analytics, Google Tag manager and other sources to track attribution, audiences and campaign performance. We typically issue weekly scorecards and detailed monthly campaign reports accompanied by analysis.

In general, we expect to see half of new user traffic to our client websites to originate from Twitter, and that traffic itself increases by a significant amount over time (in some cases from zero to hundreds or thousands of unique visitors per month).

Social media networks are really good at driving traffic! Our monthly reports outline all aspects of social media and digital performance with a focus on audience development and other key metrics.

SEO Techniques to drive traffic

Connect with us to find out more about how we combine social media with digital marketing to deliver great results.

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