Guaranteeing effective social media strategy is much easier if you plan well and execute better. The mindset that will really help get things done? Set out to achieve bold things with a bold strategy. Aiming for the stars requires you to consider all aspects of social media — the audience, the creative, and the measurement — but at least you’ll be prepared to execute the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is the new cornerstone of their digital marketing programs. Social media is great for:1) finding audiences and 2) engaging with those audiences. Research suggests more and more that social media platforms exert an overweight influence on […]

More and more businesses are feeling the pressure to do something with social media. There is a lot you can do. Here’s an example of what you can do in the B2B space: read about our award-winning social media entry in the American Marketing Association’s Marketing Excellence Awards. In fact, there is so much to do with social media that it can be overwhelming. Remember: focus on your audience. Whether it’s by geographic region, behavioural segment, age or interest. Putting your audience first answers a lot of questions. If your competition is using social media and you are not, it is probably time to take the plunge. We’ll show you some of the ropes with this social media marketing guide […]

We are a Vancouver social media agency that also offers SEO. We were contacted by Databox to contribute to an article about social media and SEO. Specifically, their question was about common SEO mistakes and misconceptions around SEO. We gratefully accepted Databox’s offer and wrote an article about the top 10 SEO mistakes. This is the article. We see a lot of SEO mistakes! We recognize them because we made the same ones. With SEO you learn the hard way. If you do things incorrectly it can hurt badly and for a long time. Little did we know the article would feature so many other great contributions! If you get a chance, you should read the entire 6,000 word article. […]

Social media marketing strategy is essential to unlocking the benefits of social media. Credible research is necessary to determine what the right social media marketing strategy is for your situation. As we’ll see here, there are numerous pieces of current research that demonstrate that social media is a prudent channel for marketing investment. As Forrester and others show, social media is starting to attract marketing spend previously allocated to SEO and other forms of digital marketing.  Why the Smart Money is Moving to Social Media Marketing 5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social media. >> Spending on LinkedIn, Twitter and Facebook marketing continues to accelerate […]

Why does every public company need a corporate social media strategy? There are thousands of public companies. Social media offers open access to a huge audience of investors — both retail and instutional — but more importantly it offers public companies a proven way to differentiate themselves. Here are the three most important questions you need to ask: Is every piece of material information about the company available on social media? If not, why? Have you considered clustering your content by theme so that when people scroll through your Twitter, Facebook, LinkedIn or Instagram account they view the posts through the lens of classification? This is a great way to tell or build a storyline. Do you have a formal […]

As an award-winning social media agency, we’re always on the lookout for new data. In this article we’ve compiled a considerable amount of recent research to convince the boss you need more social. Oh, you are the boss? Everyone needs more social! There should be more than enough reasons here to convince any business to try social media marketing. Allocate more of that print budget into Instagram…or at least an Instagram test… 78% say that social media is the most effective channel — 13% more than email and 37% more than SEO/SEM | via @buffer pic.twitter.com/TZM9vP5OwT — Sky Alphabet Social Media (@skyalphabet) October 3, 2018 Research shows that social media is the number one marketing channel to grow your brand […]

After using GoDaddy for years, it became too expensive. So we started looking for a GoDaddy alternative. And we found a (really) good one: GreenGeeks. Not only did we end up saving a lot of money, but our search results improved. A lot. How to Switch From GoDaddy (For Better Search Results) Here’s the thing: if you host a website with GoDaddy or WordPress dot org, they want you to pay extra for search results. You may think that when you sign up for your cats with hats website that people will magically beat a path to your door, but it doesn’t work that way, my friend. If you’re on page 10 of the search results, your target audience has […]

We’re not kidding you when we say this is the internet’s best guide to finding new followers. We’re going to show you how to get followers every single day of the year. In this article, we’re going to explain exactly how to use the free versions of Tweepi and Unfollowspy (mainly) and give you some solid tips you can use for your entire social media career. Welcome to Sky Alphabet, an award-winning social media agency. UPDATE: A new product called CircleBoom is now available. Manageflitter has become discontinued. We will be reviewing CircleBoom soon.  Follow @skyalphabet Our goal with this rather long article is to describe in detail how to get followers using the various free followback/follower/audience management tools. We […]

Vancouver BC Social Media Agency Earns Top Prize in the “Social Media Storytelling” Category VANCOUVER, BC – February 10, 2019 – Sky Alphabet Social Media (“Sky Alphabet”), a leading Canadian supplier of social media and digital marketing solutions for Canadian public companies and private brands, is pleased to announce that its campaign “programmatic audio” was selected as the winner in the “social media storytelling” category at the American Marketing Association’s 2018 BCAMA Marketing Excellence Awards. The award was presented at a gala in Vancouver, BC, hosted by the American Marketing Association’s BC Chapter (“BCAMA”) on February 8, 2019. Steve Yanor, Managing Director of Sky Alphabet, accepted the award. Sky Alphabet planned and executed the campaign for Western Media Group, one […]

Vancouver social media agency Sky Alphabet is the top Vancouver social media agency as ranked by Twitter data obtained on February 7, 2019.