The nice people at Databox contacted us to contribute to an article about SEO techniques. Their question was about most common SEO mistakes and misconceptions around SEO. In the spirit of sharing, we gratefully accepted Databox’s kind offer and wrote an article about the top 10 SEO mistakes. We see a lot of SEO mistakes! We’ve made more than a few of our own. With SEO you learn the hard way and it can hurt badly. Little did we know there would be so many other great contributions! You should read the entire 6,000 word article if you get a chance. Your top 10 SEO mistakes will thank you. This article was first published on the Databox Blog here and […]

More and more businesses are feeling the pressure to do something with social media. There certainly is a lot you can do. If your competition is using social media and you aren’t it is probably time to take the plunge. We’ll show you some of the ropes with our social media marketing guide for small business. For newcomers and others not familiar with how to get started with social media, welcome to this brief social media marketing guide. We will walk you through how social media marketing can replace many modes of paid advertising and media. The fact is, social media often accomplishes the same thing as advertising but at a much lower cost. Low cost, however, does not equate to free. […]

These are the social media marketing Vancouver rankings for various social media agencies in Vancouver, BC using publicly available Twitter data. If you are interested in comparing Vancouver social media marketing agencies we’ll save you the time. This post has been updated to reflect new Twitter data as of April 19, 2018. These rankings are based on Twitter metrics published on the primary pages of each Vancouver social media agency listed. With 52,400 tweets and 20,658 followers, Sky Alphabet Social Media is the leading social media marketing agency in Vancouver, BC. Sky Alphabet Social Media Vancouver edged out Canada’s largest advertising agency — Cossette — which was second with 16.7K followers.  The rankings are derived from publicly-available data published on […]

Social media marketing strategy is essential to unlocking the benefits of social media. Credible research is necessary to determine what the right social media marketing strategy is for your situation. As we’ll see here, there are numerous pieces of current research that demonstrate that social media is a prudent channel for marketing investment. As Forrester and others show, social media is starting to attract marketing spend previously allocated to SEO and other forms of digital marketing.  Why the Smart Money is Moving to Social Media Marketing 5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social media. >> Spending on LinkedIn, Twitter and Facebook marketing continues to accelerate […]

How to get followers… This is a question anyone serious about social media asks. In this article, we’re going to answer that question and give you some solid tips you can use for your entire social media career. Welcome to Sky Alphabet, a leading Vancouver social media agency. Our goal with this rather long article is to describe in detail how to get followers using the various free followback/follower/audience management tools. We know a fair bit about how to get followers on Twitter. We manage social media accounts that need to grow at a decent pace and we used these same apps until we got to a point where we needed to code our own. We’re a Twitter agency, but […]

Guaranteeing effective social media strategy isn’t out of the question if you plan and execute well. Here are the things you need to consider when aiming for the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is becoming the cornerstone of digital marketing programs. As budgets shift from traditional digital marketing platform to social media, effective social media strategy is necessary to deliver the results executives and chief marketing officers (CMOs) demand. The primary reason social media is becoming the centrepiece of digital marketing strategies is that brands own their audience. For companies feeling the heat to do more with social media, this article lays out the keys aspects […]

It has become increasingly difficult to classify social media as a non-core activity of corporate communication. For many organizations, corporate social media is viewed as a means of disseminating news and information at the same time that information is released on other channels. In Many Industries Social Media is Central to Communications Strategy For some firms, social media provides a method of dissemination that is of equal or greater value than traditional disclosure mechanisms. In this environment, social media strategy is prioritized before or during the planning of corporate press releases and conference calls. As one consulting engineer stated in a recent report: “Social media is apparently blurring the line between communications and customer service…the real power of social media […]

We test drove all of the free unfollow apps: Managefliter, Crowdfire, Tweepi, Commun.it and UnfollowSpy and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of free products dedicated to following and unfollowing people. These apps are also known as #followback apps. You will absolutely **love** one of these tips. When Twitter accounts grow to around 3,000 followers, it becomes necessary to use some sort of software to manage the audience. Today we look at the most popular free versions of unfollow apps. Specifically, Tweepi, Crowdfire, Manageflitter and Unfollowspy. We test drove these […]

Hootsuite vs. Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could […]

One of social media’s best kept secrets is how to make Buffer loop endlessly. We’re going to show you how. How to make Buffer loop endlessly. Look, one of the massive advantages that Buffer has over Hootsuite is that Buffer works with a program called IFTTT. Hootsuite doesn’t. If you haven’t heard of IFTTT, we’ll give you a minute. Because you’re about to learn how to instruct Buffer to re-fill itself to you can create a Buffer loop. Ready? Cool. IFTTT is a software-as-a-service (SaaS) website that lets apps like Buffer talk to other things. Like security systems and lightbulbs and clock radios and gmail and…Twitter! My colleagues are saying right now “are you crazy? Why are you giving away […]