Sky Alphabet Social Media of Vancouver BC was selected as a finalist in the Marketing Excellence Awards in the “social media storytelling” category. The awards gala takes place on February 9, 2019 in Vancouver, BC.

We’ve compiled a considerable amount of recent research to pad your marketing plans! There are more than enough reasons here to convince anyone to try social media marketing. 78% say that social media is the most effective channel — 13% more than email and 37% more than SEO/SEM | via @buffer pic.twitter.com/TZM9vP5OwT — Sky Alphabet Social Media (@skyalphabet) October 3, 2018 Research shows that social media is the number one marketing channel to grow your brand – especially when combined with other marketing tactics. We’ve seen it time and again. It seems as if nothing is happening and then – BAM! – the success hits and you never look back.   Let’s begin with two charts from different sources that say […]

We are a Vancouver social media agency that also offers SEO. We were contacted by Databox to contribute to an article about social media and SEO. Specifically, their question was about common SEO mistakes and misconceptions around SEO. We gratefully accepted Databox’s offer and wrote an article about the top 10 SEO mistakes. This is the article. We see a lot of SEO mistakes! We recognize them because we made the same ones. With SEO you learn the hard way. If you do things incorrectly it can hurt badly and for a long time. Little did we know the article would feature so many other great contributions! If you get a chance, you should read the entire 6,000 word article. […]

More and more businesses are feeling the pressure to do something with social media. There is a lot you can do. In fact, there is so much to do with social media that it can be overwhelming. But it’s a good problem to have: build a huge community and deal with your fans on a daily basis. This is the situation successful modern brands face. If your competition is using social media and you are not, it is probably time to take the plunge. We’ll show you some of the ropes with this social media marketing guide for small business. Contact us if you have any questions. First: Some Recent Social Media Research We’re big fans of research. We have entire […]

Guaranteeing effective social media strategy isn’t out of the question if you plan and execute well. The mindset that will really help get things done? Set out to achieve bold things with a bold strategy. Aiming for the stars requires you to consider some fundamentals but you’ll be armed with the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is the new cornerstone of their digital marketing programs. As budgets shift from traditional digital marketing platform to social media, effective social media strategy is necessary to deliver the results executives and chief marketing officers (CMOs) demand. The primary reason social media is becoming the centrepiece of digital marketing strategies is […]

Social media marketing strategy is essential to unlocking the benefits of social media. Credible research is necessary to determine what the right social media marketing strategy is for your situation. As we’ll see here, there are numerous pieces of current research that demonstrate that social media is a prudent channel for marketing investment. As Forrester and others show, social media is starting to attract marketing spend previously allocated to SEO and other forms of digital marketing.  Why the Smart Money is Moving to Social Media Marketing 5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social media. >> Spending on LinkedIn, Twitter and Facebook marketing continues to accelerate […]

Social media is a great opportunity for public companies. Not only do you have a global audience, but limitless creative opportunities. The only restrictions you have are your own: how and to what extent you use social media depends on your company’s corporate social media strategy. Formulating corporate social media strategy and then executing it can be more difficult than anticipated. Not only must the social media fit in with everything else going on, it must also deliver tangible results. For Social Media to Add Value it Must: Be a cultural fit with the communications planning and deployment process; Be compatible with ongoing reporting activities and requirements, such as quarterly results; Complement and enhance the planned and unplanned delivery of […]

We’re not kidding you when we say this is the internet’s best guide to finding new followers. We’re going to show you how to get followers every single day of the year. In this article, we’re going to explain exactly how to use the free versions of Tweepi and Unfollowspy (mainly) and give you some solid tips you can use for your entire social media career. Welcome to Sky Alphabet, a leading social media agency. Follow @skyalphabet Our goal with this rather long article is to describe in detail how to get followers using the various free followback/follower/audience management tools. We know a fair bit about how to get followers on Twitter. We manage social media accounts that need to […]

Hootsuite vs Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could […]

After using GoDaddy for years, it became too expensive. So we started looking for a GoDaddy alternative. And we found a good one: GreenGeeks. Not only did we end up saving a lot of money, but our search results improved. A lot. How to Switch From GoDaddy (For Better Search Results) Here’s the thing: if you host a website with GoDaddy or WordPress dot org, they want you to pay extra for search results. You may think that when you sign up for your cats with hats website that people will magically beat a path to your door, but it doesn’t work that way, my friend. If you’re on page 10 of the search results, your target audience has no […]