We’ve compiled the research behind 10 reasons to try social media marketing. Research shows that social media is the number one marketing channel to grow your brand – especially when combined with other marketing tactics. We’ve seen it time and again. It seems as if nothing is happening and then – BAM! – the success hits and you never look back. We’ve compiled some of the most convincing research – from social media being used as a primary research tool to its persuasive efficacy.   Here are 10 reasons why we believe social media is a sensible investment. 1. Social Media is Cost Effective On a CPM (cost per thousand) basis, social media outperforms all other forms of media. This […]

Guaranteeing effective social media strategy isn’t out of the question if you plan and execute well. Here are the things you need to consider when aiming for the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is becoming the cornerstone of digital marketing programs. As budgets shift from traditional digital marketing platform to social media, effective social media strategy is necessary to deliver the results executives and chief marketing officers (CMOs) demand. The primary reason social media is becoming the centrepiece of digital marketing strategies is that brands own their audience. For companies feeling the heat to do more with social media, this article lays out the keys aspects […]

More and more businesses are feeling the pressure to do something with social media. There is a lot you can do. In fact, there is so much to do with social media that it can be overwhelming. But it’s a good problem to have: build a huge community and deal with your fans on a daily basis. This is the situation modern brands face. If your competition is using social media and you are not, it is probably time to take the plunge. We’ll show you some of the ropes with this social media marketing guide for small business. Contact us if you have any questions. For newcomers and others not familiar with how to get started with social media, welcome […]

Social media marketing strategy is essential to unlocking the benefits of social media. Credible research is necessary to determine what the right social media marketing strategy is for your situation. As we’ll see here, there are numerous pieces of current research that demonstrate that social media is a prudent channel for marketing investment. As Forrester and others show, social media is starting to attract marketing spend previously allocated to SEO and other forms of digital marketing.  Why the Smart Money is Moving to Social Media Marketing 5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social media. >> Spending on LinkedIn, Twitter and Facebook marketing continues to accelerate […]

For most publicly-listed companies, participating on social media has become a necessity. Failing to be present on social channels while other competitors post and engage daily with shareholders now seems to present a far greater risk than it once did. At the same time, it has become increasingly difficult to classify social media as a non-core activity of corporate communications. Social media is now too important to be the domain of the executive assistant who no longer has time nor the tools required to maintain awareness over three or four social channels. For many organizations, corporate social media is viewed as a means of disseminating news and information at the same time that information is released on other channels. In […]

The nice people at Databox contacted us to contribute to an article about social media and SEO. Specifically, their question was about common SEO mistakes and misconceptions around SEO. In the spirit of sharing, we gratefully accepted Databox’s kind offer and wrote an article about the top 10 SEO mistakes. We see a lot of SEO mistakes! We recognize them because we made the same ones. With SEO you learn the hard way and it can hurt badly. Little did we know the article would feature so many other great contributions! If you get a chance, you should read the entire 6,000 word article. Your future SEO mistakes will thank you. This article was first published on the Databox Blog […]

Hootsuite vs Buffer: which is better? We tested both of these free social media apps to determine the champion. Buffer won. Here’s why. By Steve Yanor @skyalphabet vol. 002 Two of Twitter’s Favourite Free Scheduling Apps Go Head to Head. Once you get serious about Twitter it becomes obvious that you’ll need some sort of scheduling App. It’s called autoscheduling: How else are you going to Tweet while you sleep?​ Thankfully there are two heavyweight apps that do exactly that (and more): Buffer and Hootsuite.  Both of these applications are excellent at scheduling Tweets and sending them on a pre-determined (“custom scheduled”) or “auto-scheduled” basis. Hootsuite’s scheduling interface (mobile app) At one time Hootsuite used to offer a bulk uploader (you could […]

How to get followers… This is a question anyone serious about social media asks. In this article, we’re going to answer that question and give you some solid tips you can use for your entire social media career. Welcome to Sky Alphabet, a leading Vancouver social media agency. Our goal with this rather long article is to describe in detail how to get followers using the various free followback/follower/audience management tools. We know a fair bit about how to get followers on Twitter. We manage social media accounts that need to grow at a decent pace and we used these same apps until we got to a point where we needed to code our own. We’re a Twitter agency, but […]

After using GoDaddy for years, it became too expensive. So we started looking for a GoDaddy alternative. And we found a good one: GreenGeeks. Not only did we end up saving a lot of money, but our search results improved. A lot. How to Switch From GoDaddy (For Better Search Results) Here’s the thing: if you host a website with GoDaddy or WordPress dot org, they want you to pay extra for search results. You may think that when you sign up for your cats with hats website that people will magically beat a path to your door, but it doesn’t work that way, my friend. If you’re on page 10 of the search results, your target audience has no […]

We test drove all of the free unfollow apps: Managefliter, Crowdfire, Tweepi, Commun.it and UnfollowSpy and rated them. We found some surprising features that you will want to check out. Rating the unfollow apps: these apps are key to developing a strong social media audience. Today we rate and discuss a slate of free products dedicated to following and unfollowing people. These apps are also known as #followback apps. You will absolutely **love** one of these tips. When Twitter accounts grow to around 3,000 followers, it becomes necessary to use some sort of software to manage the audience. Today we look at the most popular free versions of unfollow apps. Specifically, Tweepi, Crowdfire, Manageflitter and Unfollowspy. We test drove these […]