These are the social media marketing Vancouver rankings for various social media agencies in Vancouver, BC using publicly available Twitter data. If you are interested in comparing Vancouver social media marketing agencies we’ll save you the time. This post has been updated to reflect new Twitter data as of March 6, 2018. These rankings are based on Twitter metrics published on the primary pages of each agency listed.

social media marketing agencies vancouver comparison by twitter metrics

With 51,400 tweets and 19,600 followers, Sky Alphabet Social Media is the leading social media marketing agency in Vancouver, BC.

Sky Alphabet Social Media Vancouver edged out Canada’s largest advertising agency — Cossette — which was second with 16.6K followers. 

The rankings are derived from publicly-available data published on the Twitter pages of various Vancouver social media marketing agencies on March 6, 2018.

Sky Alphabet is the leading vancouver social media agency

The comparison of Vancouver social media marketing agencies continues below, including the ranking tables comparing Vancouver social media agencies by number of followers and tweets.

Considerations When Hiring a Social Media Marketing Agency

1. Twitter is the preferred social platform for investor-financed businesses. The traditional mechanism of disseminating corporate news is no longer efficient. Consolidation across the industry (i.e. Nasdaq’s acquisition of MarketWired) have driven up costs and reduced distribution. This has created a major concern at publicly-traded companies in Canada: what’s the best way to get the message out?

Companies that utilize Twitter and other social platforms have a material advantage over those who do not.

For many public companies, the press release is a dying distribution mechanism or is already dead. For an increasing number of TSX-listed companies, Twitter is fast-becoming critical to success. New research from Pew shows that 74% of Twitter users get their news from that platform.

Twitter users are loyal to Twitter. They are also higher educated and are more likely to own equity securities.

In the same way that business-to-consumer brands (Lululemon, Ben & Jerry’s Ice Cream) rely on Facebook, public companies known only to investors are becoming more reliant on Twitter. Or should be. If Facebook is for family, Twitter is for business. Combining Twitter with other platforms such as LinkedIn, Instagram and Facebook has been shown to deliver solid results.

To quote Jhennifer Phabiliano, all the important people are on Twitter. This means investors, venture capitalists, senior executives, coders, architects, real estate developers and journalists are using Twitter every day.

Vancouver Social Media Marketing Agencies by Tweet Frequency

The number of Tweets a social media account publishes on a given day is a strong signal of the account’s quality. As a complementary metric to the number of followers, the aggregate number of Tweets published by a social media agency’s Twitter account is a sign of how seriously the agency takes Twitter. In some cases, principals of these firms may be tweeting from their personal accounts; these personal accounts have not been included.

Much like Instagram, it is important to be active on Twitter every day. For this reason social media marketing agencies must tweet — at a minimum — six times per day, every day. This includes Saturday and Sunday.

A social media marketing agency that does not tweet on the weekend might have a difficult time justifying their role as a Twitter agency. Because audiences on Twitter often number into the tens of thousands, the community is “always on”. Customer support issues and opportunities cannot be left until after the weekend.

comparison vancouver social media agencies - tweets

Measured by the number of Tweets, Sky Alphabet Social Media is the number one social media marketing agency in Vancouver. Canada’s largest advertising agency, Cossette, is ranked second. The results do not factor in account age. Cossette’s Twitter account is 8.9 years old. Sky Alphabet’s account is 2.4 years old.

Social Media Marketing Agency # of Tweets Twitter Handle
1. Sky Alphabet Social Media Vancouver 51,400 @skyalphabet
2. Cossette 6,004 @CossetteEN
3. Stir Marketing  5,758 @StirSolutions
4. AntiSocial Solutions – No Twitter acccount — No Twitter Acccount
5. Witty Cookie 2,253 @wittycookie
6. Yulu PR 1,867 @YuluPr
7. Legendary 448 @legendarysocial
8. Popcorn 1,289 @GoPopcorn

Between November 2017 and March 2018, Popcorn’s total number of tweets increased by 9, from 1,280 to 1,289. During the same period Sky Alphabet’s total number of tweets increased from 49,100 to 51,400; an increase of 2,500 new tweets.

There is no lack of “tweetable content”. Agencies that are not comfortable with tweeting often are most likely oriented to Facebook where the ideal post frequency is twice a day. A low frequency account has been shown to have low correlated growth; an account that Tweets often grows more quickly. The same is true of Instagram.

Comparing top Vancouver Social Media Marketing Agencies by Audience

The number of followers a social media marketing agency has is useful to assessing its capabilities. Because Twitter is the dominant social platform for public companies, we believe the number of Twitter is instructive to evaluating the relative capabilities of the firms.

The ability to grow an audience is essential; few would develop a content strategy designed to tweet to an audience of 100 unless that audience was very special. This strategy of tweeting to low numbers occurs with creative agencies that do not understand social media. Experienced social media marketing agencies place an emphasis on audience growth.

A professional social media marketing firm will offer audience development as its core activity. Audience development activities generally represent as much as 50% of the billable hours if the client’s audience has not yet reached an acceptable level.

Social media agencies that possess a large Twitter following have a demonstrated expertise with audience development activities.

comparing vancouver social media agencies by followers



As shown above, Sky Alphabet Social Media Inc. is the leading Vancouver social media firm with Cossette #2. The data captured on November 6, 2017 is summarized in the table below.

Social Media Marketing Agency Twitter Followers Twitter Handle
1. Sky Alphabet Social Media Vancouver 19,600 @skyalphabet
2. Cossette 16,600 @CossetteEN
3. Popcorn 6,078 @GoPopcorn
4. AntiSocial Solutions – No Twitter acccount — No Twitter Acccount
5. Yulu PR 2,120 @YuluPr
6. Witty Cookie 1,208 @wittycookie
7. Legendary Social Media 164 @legendarysocial
8. Stir Marketing 1,101 @StirSolutions

Between November 2017 and March 2018, Popcorn’s total number of Twitter followers decreased by 32, from 6,100 to 6,078. During the same period Sky Alphabet’s total number of followers increased by 2,300 new followers. Yulu and Stir Marketing did not change.

Summary of Social Media Marketing

An active Twitter account leads to material gains, especially in competitive sectors such as commercial real estate, mining, energy, P&C insurance, retail brokerage and other publicly-traded categories.


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Coming soon: Why is your PR firm doing your social media?

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