Vancouver BC Social Media Agency Earns Top Prize in the “Social Media Storytelling” Category
VANCOUVER, BC – February 10, 2019 – Sky Alphabet Social Media (“Sky Alphabet”), a leading Canadian supplier of social media and digital marketing solutions for Canadian public companies and private brands, is pleased to announce that its campaign “programmatic audio” was selected as the winner in the “social media storytelling” category at the American Marketing Association’s 2018 BCAMA Marketing Excellence Awards.
The award was presented at a gala in Vancouver, BC, hosted by the American Marketing Association’s BC Chapter (“BCAMA”) on February 8, 2019. Steve Yanor, Managing Director of Sky Alphabet, accepted the award.
Sky Alphabet planned and executed the campaign for Western Media Group, one of Canada’s most trusted brands of independent media solutions. The three month digital marketing campaign was executed using organic social media.
The campaign was designed to introduce programmatic audio to Canadian media buyers and advertisers.
“This campaign was a tremendous success. We are highly appreciative of the outstanding results delivered by Sky Alphabet and the recognition from the BCAMA.”
David St Laurent, CEO of Western Media Group
The multi-network social campaign was highly successful in accomplishing the objective of telling the story of programmatic audio. Through more than eight hundred social media posts, Sky Alphabet deployed a massive array of content across Twitter while actively pursuing an audience development strategy to raise awareness of the campaign during its execution.
Campaign content also appeared on LinkedIn, Facebook, Medium, and Google Plus.
“This campaign was a challenge because few people had ever heard of programmatic audio. We worked to convey Western Media Group’s innovative thinking and the power of programmatic audio in a way that would add value to digital media buyers. This campaign was not about sending relentless sales messages. Instead we executed a disciplined and deliberate effort to educate our audience about a truly distinctive new opportunity.”
Steve Yanor, Managing Director, Sky Alphabet Social Media
More details about Western Media Group’s award-winning campaign are available in the awards announcement dated January 18, 2019.
About Western Media Group
Western Media Group is a leading Canadian provider of truly independent cross-media solutions. Spanning television, digital, programmatic, radio and out-of-home media, Western Media Group provides agencies and advertisers with access to a broad inventory of on-demand media properties. Please visit Western Media Group at www.westernmediagroup.ca or on Twitter at @westernmedia.
About Sky Alphabet Social Media
Sky Alphabet Social Media Inc. serves public companies and private brands across Canada. As a full service social media consultancy, the Vancouver, BC agency offers integrated creative, media planning, media buying and campaign execution across the major social platforms. The agency has considerable experience with planning and executing both paid and organic social media campaigns for business-to-business (B2B) and investor brands. Sky Alphabet is a member of the American Marketing Association’s BC chapter. Please visit us on Twitter at @skyalphabet or any other social media network.