Comparing the top Vancouver social media marketing agencies
Based on publicly available Twitter data, the rankings of the top social media marketing agencies in Vancouver BC are as follows:
- Sky Alphabet Social Media
- National Public Relations
- Noise Digital
Based on the number of followers, Sky Alphabet Social Media tops the list of Vancouver BC social media agencies. Rethink and Cossette are second and third, respectively.
Sky Alphabet Social Media is also the winner of the American Marketing Association’s Marketing Excellence Award for best social media campaign.
With 60,731 tweets and 24,505 followers, Sky Alphabet Social Media is the leading social media marketing agency in Vancouver, BC.
Sky Alphabet Social Media Vancouver edged out both Rethink and Cossette — two of Canada’s leading advertising agencies.
The comparison of Vancouver social media marketing agencies continues below, including ranking tables that compare the agencies by number of followers, tweets and Twitter account age.
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Vancouver Social Media Marketing Agencies by Tweet Frequency
The number of Tweets a social media account publishes on an average day is a strong signal of the account’s quality.
As a complementary metric to the number of followers, the aggregate number of Tweets published by a social media agency’s Twitter account is a sign of how seriously the agency takes Twitter. Personal accounts of agency employees and owners have not been included.
Much like Instagram, it is important to be active on Twitter every day. For this reason, it is common to see the leading international social media marketing agencies tweet as many as six times per day or more, including Saturday and Sunday.
How Many Tweets Should Be Sent In A Day?
Research abut Twitter’s algorithm and the duration of tweets suggests that the lifespan of a Tweet is about 18 minutes. This is one reason why leading Twitter accounts tweet frequently: retweets are central to success.
Tweeting often supports the logic that if a tweet is not successful the first time — because the audience may have missed it — why not tweet it again? And again. Rewrite the Tweet. Use different graphics. Get creative at repackaging the same message delivered by Tweet.
Social media marketing agencies that do not tweet during the weekend send the message that Twitter audiences are not listening on Saturday and Sunday. In fact, Saturday is one of the busiest days for social media.
Social media audiences are “always on” which is why Twitter and Facebook users expect to have their customer support issues resolved quickly (4-8 hours). If your agency isn’t tweeting on the weekend, they probably aren’t responding to customer issues, either.
Vancouver Social Media Rankings By Number of Tweets
Measured by the number of Tweets, Sky Alphabet Social Media is the leading Vancouver social media marketing agency.
Based on the number of tweets, one of Canada’s largest PR firms, NATIONAL PR, is second. Cossette, Canada’s largest advertising agency, is ranked third. These results do not factor in account age.
|Agency||Number of Tweets||Twitter Handle|
|Sky Alphabet Social Media||60,731||@skyalphabet|
How to read this chart: As of May 21, 2019, Sky Alphabet has tweeted 60,371 times from the @skyalphabet Twitter account.
There is no lack of “tweetable content.” A low tweet frequency account has been shown to have low correlated growth; an account that Tweets often grows more quickly. The same is true of Instagram.
Comparing Vancouver Social Media Marketing Agencies by Audience Size
The number of followers a social media marketing agency has is useful to assessing its social media marketing capabilities.
Because Twitter is the dominant social platform for publicly traded companies (ie companies listed on a stock exchange) , the number of Twitter followers compared to the age of the account is a useful metric to compare the various Vancouver social media agencies.
The ability to grow an audience is an essential service offered by social media marketing agencies. Few agencies would ever develop a content strategy designed to tweet to an audience of 100 unless that audience was very targeted.
The strategy of tweeting to low numbers occurs with creative agencies that are not immersed in social media. Experienced social media marketing agencies place an emphasis on audience growth and creative execution.
Many professional social media marketing firms offer audience development as a core activity. Audience development activities generally represent as much as 50% of the billable hours if the client’s audience has not yet reached an acceptable level.
Social media agencies that possess a large Twitter following have a demonstrated expertise with audience development activities.
Vancouver Social Media Rankings By Twitter Followers
According to data analyzed for this article, Sky Alphabet Social Media Inc. is the leading Vancouver social media agency as measured by number of followers.
Rethink and Cossette are neck in neck for second place behind Sky Alphabet. Cossette has narrowed the gap on Rethink since February 2019. The data captured on May 21, 2019 is summarized in the table below.
|Agency||# Followers||Twitter @handle|
How to read this chart: As of May 21, 2019, Sky Alphabet Social Media Vancouver had 24,505 followers on Twitter.
Comparing Vancouver Social Media Marketing Agencies by Account Age
How old are some of the Twitter accounts of the various Vancouver social media agencies?
Sky Alphabet Social Media is the newest kid on the block with a Twitter account that is less than four years old. Edelman is the second youngest at more than twice the age of Sky Alphabet: 8.07 years.
Cossette and Rethink have the most mature Twitter accounts at more than ten years old.
Account Age (Newest to Oldest)
|Agency||Twitter Account Age||@handle|
|Sky Alphabet||3.55 years||@skyalphabet|
|NATIONAL PR||8.34 years||@NationalPR|
|Noise Digital||9.77 years||@NoiseDigital|
Considerations When Hiring a Social Media Marketing Agency
1. Twitter and LinkedIn are the preferred social platform for investor-financed businesses. Social media has disrupted the traditional mechanism of disseminating corporate news.
The question is: what’s the best way to get the message out? The answer is social media. And more specifically, Twitter and LinkedIn.
Companies that utilize Twitter and other social platforms have a material communications advantage over those who do not.
For many public companies, Twitter is fast-becoming critical to success. New research from Pew shows that 74% of Twitter users get their news from that platform.
Twitter users are loyal to Twitter. They are also, on average, higher educated and are more likely to own equity securities.
In the same way that business-to-consumer brands (Lululemon, Ben & Jerry’s Ice Cream) rely on Facebook, public companies known only to investors are becoming more reliant on Twitter and LinkedIn.
Combining Twitter with other platforms such as LinkedIn, Instagram and Facebook has been shown to deliver solid results.
To quote Jhennifer Phabiliano, all the important people are on Twitter. This means investors, venture capitalists, senior executives, coders, architects, real estate developers and journalists are using Twitter every day.
Using Twitter to Improve Valuation
Twitter provides businesses and brands with an opportunity to communicate with the world. Tweeting daily or posting on LinkedIn on a regular basis will enhance the perception that the business is an organization that communicates well.
Investor-financed brands, businesses and management teams that communicate regularly with external audiences using Twitter often receive a larger share of attention and may be valued at a premium relative to related peers that do not.
Examples of investor-financed businesses include those competing and trading in the high technology, real estate, mining, clean energy, retail investment brokerage and financial technology (fintech) sectors.
Coming soon: Why is your PR firm doing your social media?