Why does corporate social media strategy requires specialized expertise? Because it relies on experience that can be difficult to find: experience not only with disclosure regulations but with with social media itself. Sky Alphabet has both. As a contractor to public companies, we present a compelling value proposition because we are able to provide social media consulting on a wide variety of specialized topics (investor days, capital raising and IPOs, introducing new CFO or CEO, a re-focus of strategy, earnings miss). We often work on a project basis so companies can take a test drive without the commitment. For most publicly-listed companies, participating on social media has become a necessity. Failing to be present on social channels while other competitors post […]
Social Media Strategy – A Digital Marketer’s Guide To Success
Guaranteeing effective social media strategy isn’t out of the question if you plan and execute well. Here are the things you need to consider when aiming for the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is becoming the cornerstone of digital marketing programs. As budgets shift from traditional digital marketing platform to social media, effective social media strategy is necessary to deliver the results executives and chief marketing officers (CMOs) demand. The primary reason social media is becoming the centrepiece of digital marketing strategies is that brands own their audience. For companies feeling the heat to do more with social media, this article lays out the keys aspects […]
Audience Development
Look: the best thing about social media is that you own your own audience. It’s the best thing ever! So let’s build your fan base. And your recurring revenue. We find the people who matter most to build your brand with software we coded from scratch.
Social Media SEO
Social media SEO is huge. We are a pioneer of this red-hot segment of search engine optimization (SEO). We discovered that social media influences search results much more than is reported. So we refined the approach. We know exactly how to improve your search visibility using low-cost social media combined with SEO. It works great. This is our secret sauce so we don’t like to talk about it. But trust us, it is saucy.
Strategy and Planning
You know you need a social media plan but you don’t have one. Don’t worry. We’ll take care of it.
Digital Marketing
Our experience with investor relations, branding and advertising informs our perspective, which we believe is differentiated. Our ability to formulate and delivery comprehensive strategy across social, digital and traditional media channels provides our clients with a distinct competitive advantage.
Social Media Management
We manage and operate social media accounts across 8 different platforms. We Tweet and post a vast range of content so you can focus on what you do best. Leave the posting to us. We’ll also proactively manage your audience so that your influence grows and grows.
Paid Media Optimization
We work with the leading real-time bidding platform in Canada to deliver digital campaigns for any audience at the best value. With full monthly KPI reporting and transparency, you’ll know you’re getting what you paid for.