Guaranteeing effective social media strategy isn’t out of the question if you plan and execute well. Here are the things you need to consider when aiming for the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is becoming the cornerstone of digital marketing programs. As budgets shift from traditional digital marketing platform to social media, effective social media strategy is necessary to deliver the results executives and chief marketing officers (CMOs) demand. The primary reason social media is becoming the centrepiece of digital marketing strategies is that brands own their audience. For companies feeling the heat to do more with social media, this article lays out the keys aspects […]

Corporate social media is now necessary. Failing to be present on social channels risks irrelevancy. At the same time, it has become increasingly difficult to classify social media as a non-core activity of corporate communication. For many organizations, corporate social media is viewed as a means of disseminating news and information at the same time that information is released on other channels. In Many Industries Social Media is Central to Communications Strategy For some firms, social media provides a method of dissemination that is of equal or greater value than traditional disclosure mechanisms. In this environment, social media strategy is prioritized before or during the planning of corporate press releases and conference calls. As one consulting engineer stated in a […]

Audience Development

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Social Media Management

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