Guaranteeing effective social media strategy isn’t out of the question if you plan and execute well. The mindset that will really help get things done? Set out to achieve bold things with a bold strategy. Aiming for the stars requires you to consider some fundamentals but you’ll be armed with the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is the new cornerstone of their digital marketing programs. Social media is great for 1) finding audiences and 2) engaging with those audiences. As budgets shift from traditional digital marketing platform to social media, effective social media strategy is necessary to deliver the results executives and chief marketing officers (CMOs) demand. […]
Social media is a great opportunity for public companies. Not only do you have a global audience, but limitless creative opportunities. The only restrictions you have are your own: how and to what extent you use social media depends on your company’s corporate social media strategy. Formulating corporate social media strategy and then executing it can be more difficult than anticipated. Not only must the social media fit in with everything else going on, it must also deliver tangible results. For Social Media to Add Value it Must: Be a cultural fit with the communications planning and deployment process; Be compatible with ongoing reporting activities and requirements, such as quarterly results; Complement and enhance the planned and unplanned delivery of […]
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