Why does corporate social media strategy requires specialized expertise? Because it relies on experience that can be difficult to find: experience not only with disclosure regulations but with with social media itself. Sky Alphabet has both. As a contractor to public companies, we present a compelling value proposition because we are able to provide social media consulting on a wide variety of specialized topics (investor days, capital raising and IPOs, introducing new CFO or CEO, a re-focus of strategy, earnings miss). We often work on a project basis so companies can take a test drive without the commitment. For most publicly-listed companies, participating on social media has become a necessity. Failing to be present on social channels while other competitors post […]
Guaranteeing effective social media strategy isn’t out of the question if you plan and execute well. Here are the things you need to consider when aiming for the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is becoming the cornerstone of digital marketing programs. As budgets shift from traditional digital marketing platform to social media, effective social media strategy is necessary to deliver the results executives and chief marketing officers (CMOs) demand. The primary reason social media is becoming the centrepiece of digital marketing strategies is that brands own their audience. For companies feeling the heat to do more with social media, this article lays out the keys aspects […]
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