Social media marketing strategy is essential to unlocking the benefits of social media. Credible research is necessary to determine what the right social media marketing strategy is for your situation. As we’ll see here, there are numerous pieces of current research that demonstrate that social media is a prudent channel for marketing investment. As Forrester and others show, social media is starting to attract marketing spend previously allocated to SEO and other forms of digital marketing.  Why the Smart Money is Moving to Social Media Marketing 5 years ago, droves of advertisers started funneling newspaper and TV budgets into digital channels. Now the money is flowing to social media. >> Spending on LinkedIn, Twitter and Facebook marketing continues to accelerate […]

We’ve compiled the research behind 10 reasons to try social media marketing. Research shows that social media is the number one marketing channel to grow your brand – especially when combined with other marketing tactics. We’ve seen it time and again. It seems as if nothing is happening and then – BAM! – the success hits and you never look back. We’ve compiled some of the most convincing research – from social media being used as a primary research tool to its persuasive efficacy.   Here are 10 reasons why we believe social media is a sensible investment. 1. Social Media is Cost Effective On a CPM (cost per thousand) basis, social media outperforms all other forms of media. This […]

Formulating corporate social media strategy requires specialized expertise. It requires experience that can be difficult to find: experience with social media and the various platforms (especially Twitter) and experience working within a regulated disclosure environment. Sky Alphabet has both. As a contractor to public companies, we present a compelling value proposition because we are able to provide social media consulting on a wide variety of specialized topics (investor days, capital raising and IPOs, proxy battles, new product launches, management changes, strategy re-focus, earnings announcements) without the public company taking on a long-term commitment. For most publicly-listed companies, participating on social media has become a necessity. Failing to be present on social channels while other competitors post and engage daily with shareholders […]

We are a Vancouver SEO marketing and social media agency that was contacted by the nice people at Databox to contribute to an article about social media and SEO. Specifically, their question was about common SEO mistakes and misconceptions around SEO. In the spirit of sharing, we gratefully accepted Databox’s kind offer and wrote an article about the top 10 SEO mistakes. We see a lot of SEO mistakes! We recognize them because we made the same ones. With SEO you learn the hard way and it can hurt badly. Little did we know the article would feature so many other great contributions! If you get a chance, you should read the entire 6,000 word article. Your future SEO mistakes […]

Guaranteeing effective social media strategy isn’t out of the question if you plan and execute well. Here are the things you need to consider when aiming for the most effective social media strategy possible. How Can You Guarantee Effective Social Media Strategy? For many businesses, social media is becoming the cornerstone of digital marketing programs. As budgets shift from traditional digital marketing platform to social media, effective social media strategy is necessary to deliver the results executives and chief marketing officers (CMOs) demand. The primary reason social media is becoming the centrepiece of digital marketing strategies is that brands own their audience. For companies feeling the heat to do more with social media, this article lays out the keys aspects […]

More and more businesses are feeling the pressure to do something with social media. There is a lot you can do. In fact, there is so much to do with social media that it can be overwhelming. But it’s a good problem to have: build a huge community and deal with your fans on a daily basis. This is the situation modern brands face. If your competition is using social media and you are not, it is probably time to take the plunge. We’ll show you some of the ropes with this social media marketing guide for small business. Contact us if you have any questions. For newcomers and others not familiar with how to get started with social media, welcome […]

We’re not kidding you when we say this is the internet’s best guide to finding new followers. We’re going to show you how to get followers every single day of the year. In this article, we’re going to explain exactly how to use the free versions of Tweepi and Unfollowspy (mainly) and give you some solid tips you can use for your entire social media career. Welcome to Sky Alphabet, a leading social media agency. Follow @skyalphabet Our goal with this rather long article is to describe in detail how to get followers using the various free followback/follower/audience management tools. We know a fair bit about how to get followers on Twitter. We manage social media accounts that need to […]

These are the social media marketing Vancouver rankings for various social media agencies in Vancouver, BC using publicly available Twitter data. If you are interested in comparing Vancouver social media marketing agencies we’ll save you the time. This post has been updated to reflect new Twitter data as of April 19, 2018. These rankings are based on Twitter metrics published on the primary pages of each Vancouver social media agency listed. With 52,400 tweets and 20,658 followers, Sky Alphabet Social Media is the leading social media marketing agency in Vancouver, BC. Sky Alphabet Social Media Vancouver edged out Canada’s largest advertising agency — Cossette — which was second with 16.7K followers.  The rankings are derived from publicly-available data published on […]